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Scalability and flexibility",[1103],{"type":157},{"type":117,"content":1105},[1106],{"text":1107,"type":121},"As your projects and team grow, it's crucial to choose a productivity tool that can scale with your needs. Look for tools that offer flexible pricing plans or subscription models that accommodate team expansion.",{"type":117,"content":1109},[1110],{"text":1111,"type":121},"Consider whether the tool allows customization and offers key features that align with your unique workflow and requirements.",{"type":149,"attrs":1113,"content":1114},{"level":183},[1115],{"text":1116,"type":121,"marks":1117},"3. User interface and experience",[1118],{"type":157},{"type":117,"content":1120},[1121],{"text":1122,"type":121},"A user-friendly interface and intuitive user experience are paramount in maximizing productivity. Productivity tools should enhance your workflow, not hinder it. Look for tools with clean and organized interfaces, customizable layouts, and easy-to-navigate menus.",{"type":117,"content":1124},[1125],{"text":1126,"type":121},"A well-designed interface saves time and reduces the learning curve, enabling you to focus on your work.",{"type":149,"attrs":1128,"content":1129},{"level":183},[1130],{"text":1131,"type":121,"marks":1132},"4. Collaboration features",[1133],{"type":157},{"type":117,"content":1135},[1136],{"text":1137,"type":121},"Collaboration lies at the heart of successful team projects. Evaluate the collaboration features offered by productivity tools. Effective collaboration eliminates bottlenecks, streamlines feedback loops, and promotes efficient teamwork.",{"type":117,"content":1139},[1140],{"text":1141,"type":121},"Look for features like real-time editing, commenting, and version control that facilitate seamless communication and collaboration among team members.",{"type":127,"attrs":1143},{"id":402,"body":1144},[1145],{"_uid":1146,"title":1147,"button":1148,"component":145,"description":1152,"backgroundColor":734},"i-25fb38d9-679f-48ee-bb4b-1b0dbda36851","Master Vector Editing with Linearity Curve",[1149],{"_uid":1150,"icon":38,"link":1151,"size":141,"text":142,"type":143,"component":144},"335033e5-b762-49b9-b823-746080ca3d01",{"id":138,"url":38,"linktype":139,"fieldtype":88,"cached_url":140},"Unlock the full potential of vector editing in Linearity Curve for Mac. Explore our comprehensive guide to refine your skills and elevate your design work.",{"type":149,"attrs":1154,"content":1155},{"level":183},[1156],{"text":1157,"type":121,"marks":1158},"5. Security and data privacy",[1159],{"type":157},{"type":117,"content":1161},[1162],{"text":1163,"type":121},"Data security and privacy are crucial considerations when choosing productivity tools, especially when handling sensitive client information or proprietary designs.",{"type":117,"content":1165},[1166],{"text":1167,"type":121},"Ensure that the tool implements robust security measures, such as data encryption and secure cloud storage. We also recommend reviewing their data privacy policies to understand how your information is stored and protected.",{"type":149,"attrs":1169,"content":1170},{"level":183},[1171],{"text":1172,"type":121,"marks":1173},"6. Customer support and resources",[1174],{"type":157},{"type":117,"content":1176},[1177],{"text":1178,"type":121},"Inevitably, questions and issues may arise while using productivity tools. Evaluate the level of customer support provided by the tool's developers or company.",{"type":117,"content":1180},[1181],{"text":1182,"type":121},"Try contacting their customer support, look for resources like knowledge bases and tutorials before making a purchase. Prompt and helpful customer support can save you time and frustration when facing technical difficulties or seeking guidance.",{"type":149,"attrs":1184,"content":1185},{"level":183},[1186],{"text":1187,"type":121,"marks":1188},"7. Reviews and recommendations",[1189],{"type":157},{"type":117,"content":1191},[1192],{"text":1193,"type":121},"To gain insights into the effectiveness of a productivity tool, read reviews and seek recommendations from trusted sources within your industry.",{"type":117,"content":1195},[1196],{"text":1197,"type":121},"Pay attention to feedback from professionals who share similar roles or workflow requirements. Real-life experiences can provide valuable insights and help you make an informed decision.",{"type":149,"attrs":1199,"content":1200},{"level":183},[1201],{"text":1202,"type":121,"marks":1203},"8. Cost and value for money",[1204],{"type":157},{"type":117,"content":1206},[1207],{"text":1208,"type":121},"While productivity tools can be an investment, it's essential to consider the value they bring to your work and team collaboration. Evaluate the cost in relation to the features, functionality, and time-saving potential offered by the tool.",{"type":117,"content":1210},[1211],{"text":1212,"type":121},"Remember that the most expensive tool may not always be the best fit for your specific needs. Assess the value for money and consider the return on investment in terms of increased productivity and efficiency.",{"type":117,"content":1214},[1215],{"text":1216,"type":121},"By considering these key factors when choosing productivity tools, you can ensure that the tools you select align with your requirements, enhance your workflow, and maximize your productivity.",{"type":117,"content":1218},[1219],{"text":1220,"type":121},"The right tools can be transformative, enabling you to focus on your craft and achieve outstanding results.",{"type":149,"attrs":1222,"content":1223},{"level":151},[1224],{"text":1225,"type":121,"marks":1226},"10 practical tips for maximizing productivity",[1227],{"type":157},{"type":127,"attrs":1229},{"id":402,"body":1230},[1231],{"_uid":1232,"emoji":38,"bgColor":109,"markdown":1233,"component":229},"i-ab785e63-2bb7-48c3-9006-b75239ed798a","When it comes to maximizing productivity, it's not just about the tools you use but also the strategies and habits you adopt.",{"type":117,"content":1235},[1236],{"text":1237,"type":121},"Now, let’s explore 10 practical tips that can help you make the most of your time and optimize your workflow.",{"type":117,"content":1239},[1240],{"text":1241,"type":121},"From managing distractions to prioritizing tasks, these tips will empower you to achieve peak productivity.",{"type":149,"attrs":1243,"content":1244},{"level":183},[1245],{"text":1246,"type":121,"marks":1247},"Tip 1: Set clear and attainable goals",[1248],{"type":157},{"type":117,"content":1250},[1251],{"text":1252,"type":121},"Goal-setting is an essential practice for enhancing productivity. Start by defining clear and specific goals within a given timeframe. Break down larger goals into smaller, actionable tasks to make them more manageable and less overwhelming.",{"type":117,"content":1254},[1255],{"text":1256,"type":121},"By having a clear roadmap, you can stay focused, motivated, and measure your progress along the way.",{"type":149,"attrs":1258,"content":1259},{"level":183},[1260],{"text":1261,"type":121,"marks":1262},"Tip 2: Prioritize your tasks",[1263],{"type":157},{"type":127,"attrs":1265},{"id":402,"body":1266},[1267],{"_uid":1268,"emoji":38,"bgColor":109,"markdown":1269,"component":229},"i-3e9a7527-2633-4a3c-9185-1b85e9927811","Not all tasks are created equal.",{"type":117,"content":1271},[1272],{"text":1273,"type":121},"Prioritization is key to focusing your time and energy on the most important and impactful activities. One effective method is using the Eisenhower Matrix, which categorizes tasks into four quadrants based on their urgency and importance.",{"type":117,"content":1275},[1276],{"text":1277,"type":121},"By identifying and tackling high-priority tasks first, you can make significant strides toward your goals.",{"type":149,"attrs":1279,"content":1280},{"level":183},[1281],{"text":1282,"type":121,"marks":1283},"Tip 3. Practice time blocking",[1284],{"type":157},{"type":127,"attrs":1286},{"id":402,"body":1287},[1288],{"_uid":1289,"component":194,"largeSource":38,"smallSource":1290,"mediumSource":1291},"i-53ac73df-61bb-4d16-9007-882a581a0c6f","\u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=20618110787364460\" height=\"547\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C/iframe>","\u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=20618110787364460\" height=\"877\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C/iframe>",{"type":117,"content":1293},[1294],{"text":1295,"type":121},"Time blocking is a technique that involves allocating specific time slots for different activities or tasks. By dedicating focused blocks of time to specific work or projects, you create a structured schedule that minimizes distractions and promotes deep work.",{"type":117,"content":1297},[1298],{"text":1299,"type":121},"Use productivity apps or calendar tools to visually block out your day and allocate time for essential tasks, meetings, and breaks.",{"type":149,"attrs":1301,"content":1302},{"level":183},[1303],{"text":1304,"type":121,"marks":1305},"Tip 4. Optimize your workspace",[1306],{"type":157},{"type":117,"content":1308},[1309],{"text":1310,"type":121},"A well-organized and clutter-free workspace can have a significant impact on your productivity. Keep your physical and digital environments tidy and create a system for organizing files, documents, and tools.",{"type":117,"content":1312},[1313],{"text":1314,"type":121},"Personalize your workspace with elements that inspire and motivate you. A clean and optimized workspace sets the stage for a focused and productive mindset.",{"type":149,"attrs":1316,"content":1317},{"level":183},[1318],{"text":1319,"type":121,"marks":1320},"Tip 5. Minimize distractions",[1321],{"type":157},{"type":117,"content":1323},[1324],{"text":1325,"type":121},"Take proactive steps to minimize distractions during dedicated work periods. Silence or turn off notifications on your devices, close unnecessary tabs or applications, and establish boundaries with colleagues or family members to minimize interruptions.",{"type":117,"content":1327},[1328,1330,1336],{"text":1329,"type":121},"Consider using website blockers or productivity apps that help you stay focused and limit access to distracting websites or ",{"text":1331,"type":121,"marks":1332},"social media platforms",[1333],{"type":308,"attrs":1334},{"href":1335,"uuid":37,"anchor":37,"target":311,"linktype":87},"https://www.linearity.io/blog/instagram-reel-template/",{"text":313,"type":121},{"type":149,"attrs":1338,"content":1339},{"level":183},[1340],{"text":1341,"type":121,"marks":1342},"Tip 6. Practice the Pomodoro Technique",[1343],{"type":157},{"type":117,"content":1345},[1346],{"text":1347,"type":121},"The Pomodoro Technique is a time management method that involves working in focused sprints with short breaks in between.",{"type":117,"content":1349},[1350],{"text":1351,"type":121},"Try setting a timer for a specific work interval, typically 25 minutes, and fully immerse yourself in the task at hand.",{"type":117,"content":1353},[1354],{"text":1355,"type":121},"Once the timer goes off, take a short break of 5 minutes before starting the next sprint. After completing a few cycles, take longer breaks (15-30 minutes).",{"type":127,"attrs":1357},{"id":402,"body":1358},[1359],{"_uid":1360,"emoji":38,"bgColor":109,"markdown":1361,"component":229},"i-4be9cf16-5d4c-4fab-8ff5-1d6f38fe5f5d","This technique helps maintain focus and prevents burnout.",{"type":149,"attrs":1363,"content":1364},{"level":183},[1365],{"text":1366,"type":121,"marks":1367},"Tip 7. Delegate and collaborate",[1368],{"type":157},{"type":117,"content":1370},[1371],{"text":1372,"type":121},"Asking for help is not a crime. Recognize that you don't have to do everything on your own.",{"type":117,"content":1374},[1375],{"text":1376,"type":121},"Delegate tasks that can be handled by others and leverage the expertise and strengths of your team members.",{"type":117,"content":1378},[1379],{"text":1380,"type":121},"Collaboration tools, such as project management platforms or communication apps, facilitate effective teamwork and streamline workflows. By sharing the workload and collaborating efficiently, you can save time and achieve better outcomes.",{"type":149,"attrs":1382,"content":1383},{"level":183},[1384],{"text":1385,"type":121,"marks":1386},"Tip 8. Take breaks and practice self-care",[1387],{"type":157},{"type":127,"attrs":1389},{"id":402,"body":1390},[1391],{"_uid":1392,"component":194,"largeSource":38,"smallSource":1393,"mediumSource":1394},"i-572f5b3e-a359-4594-817f-c688add777f0","\u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=8233211823162556\" height=\"551\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C/iframe>"," \u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=8233211823162556\" height=\"884\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C/iframe>",{"type":117,"content":1396},[1397],{"text":1398,"type":121,"marks":1399},"While it may seem counterintuitive, taking regular breaks is crucial for sustained productivity. Allow yourself short breaks throughout the day to recharge, stretch, or engage in activities that help clear your mind.",[1400],{"type":236,"attrs":1401},{"color":238},{"type":127,"attrs":1403},{"id":402,"body":1404},[1405],{"_uid":1406,"emoji":38,"bgColor":109,"markdown":1407,"component":229},"i-a2914001-bc39-4aa1-806b-aeef3a60b46f","Prioritize self-care practices such as exercise, healthy eating, and getting sufficient sleep.",{"type":117,"content":1409},[1410],{"text":1411,"type":121},"Taking care of your physical and mental well-being is essential for maintaining high productivity levels and avoiding burnout.",{"type":149,"attrs":1413,"content":1414},{"level":183},[1415],{"text":1416,"type":121,"marks":1417},"Tip 9. Use productivity apps and tools",[1418],{"type":157},{"type":117,"content":1420},[1421],{"text":1422,"type":121},"The productivity tools mentioned earlier are specifically designed to boost your and your team’s productivity. Explore different options and find the ones that align with your needs and preferences.",{"type":117,"content":1424},[1425],{"text":1426,"type":121},"We also recommend testing them with your team and seeing how helpful and intuitive the tools are. After all, you would like the whole team to use them instead of a few people.",{"type":149,"attrs":1428,"content":1429},{"level":183},[1430],{"text":1431,"type":121,"marks":1432},"Tip 10. Continuously learn and improve",[1433],{"type":157},{"type":117,"content":1435},[1436],{"text":1437,"type":121},"Productivity is not a one-time achievement but an ongoing journey. Continuously seek opportunities to learn new strategies, techniques, and tools that can further optimize your productivity.",{"type":117,"content":1439},[1440],{"text":1441,"type":121},"Stay updated with industry trends and best practices through online courses, webinars, or books. Adopting a growth mindset and embracing a mindset of continuous improvement is the way to go.",{"type":149,"attrs":1443,"content":1444},{"level":151},[1445],{"text":1446,"type":121,"marks":1447},"Key takeaways",[1448],{"type":157},{"type":127,"attrs":1450},{"id":402,"body":1451},[1452],{"_uid":1453,"component":194,"largeSource":38,"smallSource":1454,"mediumSource":1455},"i-eea49818-1654-4787-bf16-36b3d4811fdd","\u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=811140582902712044\" height=\"571\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C/iframe>","\u003Ciframe src=\"https://assets.pinterest.com/ext/embed.html?id=811140582902712044\" height=\"919\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C/iframe>",{"type":117,"content":1457},[1458],{"text":1459,"type":121},"Now that we have explored several tools and strategies to maximize efficiency and collaboration, it’s time to recap some key points discussed and highlight the significance of incorporating these productivity tools into your daily workflow.",{"type":117,"content":1461},[1462],{"text":1463,"type":121},"Whether you need to manage files and documents, schedule tasks and appointments, or streamline communication, the right tools can significantly improve your work efficiency.",{"type":117,"content":1465},[1466],{"text":1467,"type":121},"Tools like Google Drive provide a reliable platform for file storage and collaboration, while email accounts remain indispensable for effective communication and sharing of project updates.",{"type":117,"content":1469},[1470],{"text":1471,"type":121},"Time management is another crucial aspect. To gain valuable insights into how you allocate your time and identify areas for improvement, utilize time-tracking tools and time-management software that work for you and your team.",{"type":117,"content":1473},[1474],{"text":1475,"type":121},"When it comes to design work, leveraging design tools with advanced features can elevate your creative process.",{"type":127,"attrs":1477},{"id":402,"body":1478},[1479],{"_uid":1480,"emoji":38,"bgColor":109,"markdown":1481,"component":229},"i-b1970238-4d2f-41b9-ab3a-62782e606486","Whether you are a marketing designer or an animator, having access to powerful [design tools](https://www.linearity.io/blog/design-trends/) can enhance your productivity and streamline your design workflow.",{"type":117,"content":1483},[1484,1486,1492],{"text":1485,"type":121},"Look for tools that offer productivity features such as templates, asset libraries, and collaboration capabilities to enhance your creative output, ",{"text":1487,"type":121,"marks":1488},"such as Linearity Curve",[1489],{"type":308,"attrs":1490},{"href":1491,"uuid":37,"anchor":37,"target":311,"linktype":87},"https://linearity.io/get-started",{"text":313,"type":121},{"type":117,"content":1494},[1495],{"text":1496,"type":121},"Project management software is another indispensable category of productivity tools. You will need to incorporate project management software into your tech stack to streamline all your project workflows, improve team communication, and ensure timely project delivery.",{"type":127,"attrs":1498},{"id":402,"body":1499},[1500],{"_uid":1501,"emoji":38,"bgColor":109,"markdown":1502,"component":229},"i-51849957-40b6-496a-b4b3-cc64c7937a01","As you embark on your productivity journey, consider creating a comprehensive list of productivity tools that align with your specific needs.",{"type":117,"content":1504},[1505],{"text":1506,"type":121},"From Linearity Curve, which helps equip marketing teams with the power to create beautiful design content, to Google Workspace for enhanced productivity and team collaboration, there are tools catering to every aspect of your daily tasks.",{"type":117,"content":1508},[1509],{"text":1510,"type":121},"Integrating productivity tools into your work routine can revolutionize the way you collaborate, manage time, and produce high-quality output.",{"type":117,"content":1512},[1513],{"text":1514,"type":121},"Be proactive in finding the right tools that complement your unique requirements and work style. Embrace the features, functionalities, and benefits these tools offer, whether it's streamlining your email campaigns, optimizing your design process, or managing projects effectively.",{"type":117,"content":1516},[1517],{"text":1518,"type":121},"Ready to boost productivity?",{"type":127,"attrs":1520},{"id":402,"body":1521},[1522,1528],{"_uid":1523,"title":133,"button":1524,"component":145,"description":146,"backgroundColor":147},"i-3325cb8a-4c5e-46b0-aadf-65827d6d3dd6",[1525],{"_uid":1526,"icon":38,"link":1527,"size":141,"text":142,"type":143,"component":144},"08373901-4d2d-43bc-94c5-7a524298a0fe",{"id":138,"url":38,"linktype":139,"fieldtype":88,"cached_url":140},{"lg":38,"md":710,"sm":38,"xl":38,"xs":38,"xl2":38,"xl3":38,"_uid":1529,"initial":713,"component":714,"backgroundColor":715},"i-2eb05c60-df6a-4744-be03-cab749a0a5db","RichtextComponent","BlogPage",{"id":1533,"alt":1534,"name":38,"focus":38,"title":1534,"source":38,"filename":1535,"copyright":38,"fieldtype":39,"meta_data":1536,"is_external_url":13},18932909,"20 best productivity tools to maximize your time in 2023 | Linearity","https://a.storyblok.com/f/197805/b48ca0451d/productivity-tools_thumbnail.png",{},{"id":1538,"filename":1539,"fieldtype":39,"is_external_url":13},18541512,"https://a.storyblok.com/f/197805/015f28a9d0/productivity-tools-newblogcover.png","20 Best Productivity Tools to Maximize Your Time in 2023","2023-07-21 16:42","Explore the top 20 productivity tools for marketing professionals to streamline workflows, enhance collaboration, and manage time 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Or just looking for inspiration for your next animation project?",[3604],{"type":236,"attrs":3605},{"color":3606},"#111717",{"type":127,"attrs":3608},{"id":3609,"body":3610},"bff61e2c-1527-4941-ad06-749059c8189f",[3611],{"_uid":3612,"emoji":3613,"bgColor":109,"markdown":3614,"component":229},"i-34052b6c-2c39-4637-981c-7045c1f4c77c","💡","[Linearity Move](https://www.linearity.io/move/) has all the tools you need to turn static designs and drawings into **stunning animations**.",{"type":117,"content":3616},[3617,3619,3623],{"text":3618,"type":121},"Below is a list of Linearity Academy tutorials with step-by-step instructions on creating engaging animated visuals for social media, ads, and announcements—or to ",{"text":3620,"type":121,"marks":3621},"populate your portfolio",[3622],{"type":157},{"text":313,"type":121},{"type":117,"content":3625},[3626,3628,3634,3636,3640],{"text":3627,"type":121},"These ideas are also perfect for you if you're a ",{"text":3629,"type":121,"marks":3630},"design student or teacher",[3631],{"type":308,"attrs":3632},{"href":3633,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/resources/education/",{"text":3635,"type":121}," looking for animation exercises to ",{"text":3637,"type":121,"marks":3638},"learn new skills",[3639],{"type":157},{"text":313,"type":121},{"type":127,"attrs":3642},{"id":3609,"body":3643},[3644],{"_uid":3645,"title":3646,"button":3647,"component":3653},"i-5aafc9e1-e433-47de-9f2c-e403caaa20f5","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[3648],{"_uid":3649,"icon":38,"link":3650,"size":141,"text":3652,"type":143,"component":144},"38501b42-2884-451e-ac18-46fe259c0303",{"id":38,"url":3651,"linktype":87,"fieldtype":88,"cached_url":3651},"https://www.linearity.io/get-started","Download the Linearity suite","BlogLinearitySuite",{"type":149,"attrs":3655,"content":3656},{"level":151},[3657],{"text":3658,"type":121,"marks":3659},"1. 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Rotate different shapes",[3881],{"type":157},{"type":117,"content":3883},[3884,3886,3892],{"text":3885,"type":121},"You can use shapes in so many ways to tell a story. With Linearity Move, you can ",{"text":3887,"type":121,"marks":3888},"adjust the pivot point",[3889],{"type":308,"attrs":3890},{"href":3891,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/academy/tutorials/animate-with-move/how-to-edit-pivot-points",{"text":3893,"type":121}," on any shape to rotate it on an axis.",{"type":117,"content":3895},[3896,3898,3902],{"text":3897,"type":121},"To understand the power of this feature, you need to put it into practice and see how it ",{"text":3899,"type":121,"marks":3900},"adds dynamic movement",[3901],{"type":157},{"text":3903,"type":121}," to your animation.",{"type":117,"content":3905},[3906,3908,3914],{"text":3907,"type":121},"Follow the tutorial below, which shows you how to ",{"text":3909,"type":121,"marks":3910},"make interesting rotating shapes",[3911],{"type":308,"attrs":3912},{"href":3913,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/academy/tutorials/animate-with-move/workflow-from-curve-to-move",{"text":3915,"type":121}," to create momentum and a sense of excitement. 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It's a **user-friendly animation software** that's [easy enough for students](https://www.linearity.io/blog/education-pricing/) and advanced enough for professionals.",{"type":117,"content":4224},[4225,4227,4231,4233,4238,4240,4246,4248,4252],{"text":4226,"type":121},"Linearity Move is also ",{"text":4228,"type":121,"marks":4229},"seamlessly integrated",[4230],{"type":157},{"text":4232,"type":121}," with our powerful design software, ",{"text":2278,"type":121,"marks":4234},[4235],{"type":308,"attrs":4236},{"href":4237,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/curve/",{"text":4239,"type":121},", and other design ",{"text":4241,"type":121,"marks":4242},"software like Figma",[4243],{"type":308,"attrs":4244},{"href":4245,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/figma-plugin/",{"text":4247,"type":121},". 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That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":117,"content":4365},[4366],{"text":4367,"type":121},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":127,"attrs":4369},{"id":4370,"body":4371},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[4372],{"_uid":4373,"title":4374,"button":4375,"component":145,"description":4379,"backgroundColor":147},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[4376],{"_uid":4377,"icon":38,"link":4378,"size":141,"text":142,"type":143,"component":144},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":38,"url":3651,"linktype":87,"fieldtype":88,"cached_url":3651},"Take your designs to the next level.\n\n",{"type":149,"attrs":4381,"content":4382},{"level":151},[4383],{"text":4384,"type":121,"marks":4385},"Historical context: the rise of animation and motion graphics",[4386],{"type":157},{"type":117,"content":4388},[4389],{"text":4390,"type":121},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":117,"content":4392},[4393,4395,4399,4401,4406,4408,4416,4418,4422],{"text":4394,"type":121},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":4396,"type":121,"marks":4397},"late 19th century",[4398],{"type":157},{"text":4400,"type":121},". Pioneers like Winsor McCay (",{"text":4402,"type":121,"marks":4403},"Gertie the Dinosaur",[4404],{"type":4405},"italic",{"text":4407,"type":121},", 1914) and ",{"text":4409,"type":121,"marks":4410},"Walt Disney",[4411,4414],{"type":308,"attrs":4412},{"href":4413,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/a-brief-history-of-disney",{"type":4415},"underline",{"text":4417,"type":121}," (",{"text":4419,"type":121,"marks":4420},"Snow White and the Seven Dwarfs",[4421],{"type":4405},{"text":4423,"type":121},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":127,"attrs":4425},{"id":4370,"body":4426},[4427,4430,4432],{"_uid":4428,"emoji":38,"bgColor":109,"markdown":4429,"component":229},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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devices",[4462,4465],{"type":308,"attrs":4463},{"href":4464,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/early-animation-devices/",{"type":4415},{"text":4467,"type":121}," like the zoetrope and flip book planted the seeds for the illusion of movement.",{"type":326,"content":4469},[4470],{"type":117,"content":4471},[4472,4476,4478,4485],{"text":4473,"type":121,"marks":4474},"Title cards:",[4475],{"type":157},{"text":4477,"type":121}," Early films often used illustrated ",{"text":4479,"type":121,"marks":4480},"title cards",[4481,4484],{"type":308,"attrs":4482},{"href":4483,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/movie-title-design/",{"type":4415},{"text":4486,"type":121}," with minimal animation, hinting at the potential of graphic design in motion.",{"type":149,"attrs":4488,"content":4489},{"level":183},[4490],{"text":4491,"type":121,"marks":4492},"The rise of motion graphics (1940s–1960s):",[4493],{"type":157},{"type":4447,"content":4495},[4496,4514],{"type":326,"content":4497},[4498],{"type":117,"content":4499},[4500,4504,4506,4513],{"text":4501,"type":121,"marks":4502},"Experimental films:",[4503],{"type":157},{"text":4505,"type":121}," The mid-20th century saw a surge of experimental filmmakers like Oskar Fischinger and Norman McLaren, who explored using graphic design elements in ",{"text":4507,"type":121,"marks":4508},"animated films",[4509,4512],{"type":308,"attrs":4510},{"href":4511,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/first-animated-films/",{"type":4415},{"text":313,"type":121},{"type":326,"content":4515},[4516],{"type":117,"content":4517},[4518,4522],{"text":4519,"type":121,"marks":4520},"Technological advancements:",[4521],{"type":157},{"text":4523,"type":121}," The development of cel animation techniques (acetate sheets with hand-drawn characters) unintentionally freed graphic designers to experiment with animation for specific purposes beyond character-driven narratives.",{"type":149,"attrs":4525,"content":4526},{"level":183},[4527],{"text":4528,"type":121,"marks":4529},"Motion graphics take center stage (1960s–present):",[4530],{"type":157},{"type":4447,"content":4532},[4533],{"type":326,"content":4534},[4535],{"type":117,"content":4536},[4537,4541,4543,4547,4549,4553,4555,4562],{"text":4538,"type":121,"marks":4539},"Saul Bass and title sequences:",[4540],{"type":157},{"text":4542,"type":121}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":4544,"type":121,"marks":4545},"Psycho",[4546],{"type":4405},{"text":4548,"type":121}," (1960) and ",{"text":4550,"type":121,"marks":4551},"North by Northwest ",[4552],{"type":4405},{"text":4554,"type":121},"(1959), showcasing the power of ",{"text":4556,"type":121,"marks":4557},"motion graphics",[4558,4561],{"type":308,"attrs":4559},{"href":4560,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/motion-design/",{"type":4415},{"text":4563,"type":121}," in storytelling without characters.",{"type":127,"attrs":4565},{"id":4370,"body":4566},[4567],{"src":4568,"_uid":4569,"component":3705},"https://www.youtube.com/embed/aj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":4447,"content":4571},[4572,4582],{"type":326,"content":4573},[4574],{"type":117,"content":4575},[4576,4580],{"text":4577,"type":121,"marks":4578},"Rise of television and advertising:",[4579],{"type":157},{"text":4581,"type":121}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":326,"content":4583},[4584],{"type":117,"content":4585},[4586,4594,4598],{"text":4587,"type":121,"marks":4588},"Computer animation revolution",[4589,4592,4593],{"type":308,"attrs":4590},{"href":4591,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/computer-animation/",{"type":157},{"type":4415},{"text":4595,"type":121,"marks":4596},":",[4597],{"type":157},{"text":4599,"type":121}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":117,"content":4601},[4602],{"text":4603,"type":121},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":149,"attrs":4605,"content":4606},{"level":151},[4607],{"text":4608,"type":121,"marks":4609},"What's motion graphics?",[4610],{"type":157},{"type":117,"content":4612},[4613,4615,4619,4621,4628],{"text":4614,"type":121},"This is a small",{"text":4616,"type":121,"marks":4617}," subset of animation",[4618],{"type":157},{"text":4620,"type":121}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":4622,"type":121,"marks":4623},"2D graphic software",[4624,4627],{"type":308,"attrs":4625},{"href":4626,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/2d-animation-software/",{"type":4415},{"text":4629,"type":121},". ",{"type":117,"content":4631},[4632,4639],{"text":4633,"type":121,"marks":4634},"Creating motion graphics",[4635,4638],{"type":308,"attrs":4636},{"href":4637,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/how-to-make-motion-graphics/",{"type":4415},{"text":4640,"type":121}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":117,"content":4642},[4643,4645,4649],{"text":4644,"type":121},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":4646,"type":121,"marks":4647},"simple, effective, and widely used ",[4648],{"type":157},{"text":4650,"type":121},"part of media that millions of people use or encounter every single day.",{"type":127,"attrs":4652},{"id":4370,"body":4653},[4654],{"_uid":4655,"emoji":38,"bgColor":109,"markdown":4656,"component":229},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https://www.linearity.io/blog/motion-design-resources/) every professional designer needs.",{"type":149,"attrs":4658,"content":4659},{"level":151},[4660],{"text":4661,"type":121,"marks":4662},"10 examples of motion graphics",[4663],{"type":157},{"type":117,"content":4665},[4666,4668,4672],{"text":4667,"type":121},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":4669,"type":121,"marks":4670},"well-known examples",[4671],{"type":157},{"text":4673,"type":121}," of when it’s put to good use:",{"type":321,"attrs":4675,"content":4676},{"order":323},[4677,4688,4694,4700,4706,4712,4718,4724,4730,4736],{"type":326,"content":4678},[4679],{"type":117,"content":4680},[4681],{"text":4682,"type":121,"marks":4683},"Dynamic logos",[4684,4687],{"type":308,"attrs":4685},{"href":4686,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/animated-logos/",{"type":4415},{"type":326,"content":4689},[4690],{"type":117,"content":4691},[4692],{"text":4693,"type":121},"Animated page titles",{"type":326,"content":4695},[4696],{"type":117,"content":4697},[4698],{"text":4699,"type":121},"Lower Thirds or title cards",{"type":326,"content":4701},[4702],{"type":117,"content":4703},[4704],{"text":4705,"type":121},"UI animation",{"type":326,"content":4707},[4708],{"type":117,"content":4709},[4710],{"text":4711,"type":121},"Animated icons",{"type":326,"content":4713},[4714],{"type":117,"content":4715},[4716],{"text":4717,"type":121},"Graphic design videos",{"type":326,"content":4719},[4720],{"type":117,"content":4721},[4722],{"text":4723,"type":121},"Explainer videos",{"type":326,"content":4725},[4726],{"type":117,"content":4727},[4728],{"text":4729,"type":121},"Music videos",{"type":326,"content":4731},[4732],{"type":117,"content":4733},[4734],{"text":4735,"type":121},"Online Video transitions",{"type":326,"content":4737},[4738],{"type":117,"content":4739},[4740],{"text":4741,"type":121},"GIFs",{"type":149,"attrs":4743,"content":4744},{"level":151},[4745],{"text":4746,"type":121,"marks":4747},"What's animation?",[4748],{"type":157},{"type":117,"content":4750},[4751],{"text":4752,"type":121},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":117,"content":4754},[4755,4757,4761],{"text":4756,"type":121},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":4758,"type":121,"marks":4759},"whole field of moving imagery",[4760],{"type":157},{"text":4762,"type":121},", including everything from cartoons and typography to motion graphics itself.",{"type":127,"attrs":4764},{"id":4370,"body":4765},[4766,4776,4778],{"_uid":4767,"title":4768,"button":4769,"component":145,"description":4775,"backgroundColor":390},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[4770],{"_uid":4771,"icon":38,"link":4772,"size":141,"text":4774,"type":143,"component":144},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":38,"url":4773,"linktype":87,"fieldtype":88,"cached_url":4773},"https://www.linearity.io/academy/tutorials/workshops/create-your-first-animation-with-linearity-move/","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n",{"lg":38,"md":38,"sm":38,"xl":38,"xs":38,"xl2":38,"xl3":38,"_uid":4777,"initial":711,"component":714,"backgroundColor":715},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":4779,"emoji":38,"bgColor":109,"markdown":4780,"component":229},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":117,"content":4782},[4783],{"text":4784,"type":121,"marks":4785},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[4786],{"type":236,"attrs":4787},{"color":3606},{"type":127,"attrs":4789},{"id":4370,"body":4790},[4791],{"_uid":4792,"cards":4793,"component":4152},"i-cdf7e245-d38a-4525-bca2-17312925105b",[4794,4805],{"_uid":4795,"image":4796,"button":4800,"component":4140},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":4797,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":4798,"copyright":38,"fieldtype":39,"meta_data":4799,"is_external_url":13},17475474,"https://a.storyblok.com/f/197805/574x1020/6ea7be6791/filters_format-webp-_quality-75-1.webp",{},[4801],{"_uid":4802,"icon":38,"link":4803,"size":141,"text":4139,"type":143,"component":144},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":38,"url":4804,"linktype":87,"fieldtype":88,"cached_url":4804},"https://www.linearity.io/templates/animated-templates/illustrated-vector-agency-ideas-ad/",{"_uid":4806,"image":4807,"button":4811,"component":4140},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":4808,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":4809,"copyright":38,"fieldtype":39,"meta_data":4810,"is_external_url":13},17475473,"https://a.storyblok.com/f/197805/1019x1020/d881951188/filters_format-webp-_quality-75-2.webp",{},[4812],{"_uid":4813,"icon":38,"link":4814,"size":141,"text":4139,"type":143,"component":144},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":38,"url":4815,"linktype":87,"fieldtype":88,"cached_url":4815},"https://www.linearity.io/templates/animated-templates/creative-agency-showreel/",{"type":149,"attrs":4817,"content":4818},{"level":151},[4819],{"text":4820,"type":121,"marks":4821},"5 styles of animation",[4822],{"type":157},{"type":117,"content":4824},[4825,4827],{"text":4826,"type":121},"Under the umbrella of animation, there are ",{"text":4828,"type":121,"marks":4829},"five main styles.",[4830],{"type":157},{"type":117,"content":4832},[4833],{"text":4834,"type":121},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":117,"content":4836},[4837],{"text":4838,"type":121},"Here are the five types of animation techniques.",{"type":149,"attrs":4840,"content":4841},{"level":183},[4842],{"text":4843,"type":121,"marks":4844},"1. Traditional animation",[4845],{"type":157},{"type":117,"content":4847},[4848,4850,4854,4856,4860,4862,4866],{"text":4849,"type":121},"Are you familiar with ",{"text":4851,"type":121,"marks":4852},"Tarzan ",[4853],{"type":4405},{"text":4855,"type":121},"(1999)? ",{"text":4857,"type":121,"marks":4858},"The Lion King ",[4859],{"type":4405},{"text":4861,"type":121},"(1994)? ",{"text":4863,"type":121,"marks":4864},"Pinocchio ",[4865],{"type":4405},{"text":4867,"type":121},"(1940)? Well, those are all made using traditional animation methods.",{"type":117,"content":4869},[4870,4872,4876],{"text":4871,"type":121},"Traditional animation is a technique in which each frame is ",{"text":4873,"type":121,"marks":4874},"drawn by hand",[4875],{"type":157},{"text":4877,"type":121},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":127,"attrs":4879},{"id":4370,"body":4880},[4881],{"src":4882,"_uid":4883,"component":3705},"https://www.youtube.com/embed/ie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":149,"attrs":4885,"content":4886},{"level":183},[4887],{"text":4888,"type":121,"marks":4889},"2. Motion graphics",[4890],{"type":157},{"type":117,"content":4892},[4893,4895,4899],{"text":4894,"type":121},"As explained above, this is a subgenre of animation that turns a ",{"text":4896,"type":121,"marks":4897},"still image into a moving one.",[4898],{"type":157},{"text":4900,"type":121}," However, the image rarely has a story or an emotive edge.",{"type":127,"attrs":4902},{"id":4370,"body":4903},[4904],{"src":4905,"_uid":4906,"component":3705},"https://www.youtube.com/embed/BR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":149,"attrs":4908,"content":4909},{"level":183},[4910],{"text":4911,"type":121,"marks":4912},"3. Stop motion animation",[4913],{"type":157},{"type":117,"content":4915},[4916,4918,4922,4924,4928],{"text":4917,"type":121},"This ",{"text":4919,"type":121,"marks":4920},"frame-by-frame",[4921],{"type":157},{"text":4923,"type":121}," movement of objects and figures creates an ",{"text":4925,"type":121,"marks":4926},"illusion of fluid movement",[4927],{"type":157},{"text":4929,"type":121},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":117,"content":4931},[4932,4934,4941],{"text":4933,"type":121},"Though incredibly delicate and time-consuming, ",{"text":4935,"type":121,"marks":4936},"stop motion animation",[4937,4940],{"type":308,"attrs":4938},{"href":4939,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/stop-motion/",{"type":4415},{"text":4942,"type":121}," is a popular and beautiful art form. ",{"type":127,"attrs":4944},{"id":4370,"body":4945},[4946,4949,4951],{"_uid":4947,"emoji":38,"bgColor":109,"markdown":4948,"component":229},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":38,"md":38,"sm":38,"xl":38,"xs":38,"xl2":38,"xl3":38,"_uid":4950,"initial":711,"component":714,"backgroundColor":715},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":4952,"_uid":4953,"component":3705},"https://www.youtube.com/embed/n2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":149,"attrs":4955,"content":4956},{"level":183},[4957],{"text":4958,"type":121,"marks":4959},"4. 2D animation",[4960],{"type":157},{"type":117,"content":4962},[4963,4970,4972],{"text":4964,"type":121,"marks":4965},"Animating in 2D",[4966,4969],{"type":308,"attrs":4967},{"href":4968,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/2d-animation/",{"type":4415},{"text":4971,"type":121}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":4973,"type":121,"marks":4974},"illusion of lifelike movement.",[4975],{"type":157},{"type":117,"content":4977},[4978,4980,4986],{"text":4979,"type":121},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":4981,"type":121,"marks":4982},"animation software",[4983,4985],{"type":308,"attrs":4984},{"href":4626,"uuid":37,"anchor":37,"target":2155,"linktype":87},{"type":4415},{"text":313,"type":121},{"type":127,"attrs":4988},{"id":4370,"body":4989},[4990],{"src":4991,"_uid":4992,"component":3705},"https://www.youtube.com/embed/2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":149,"attrs":4994,"content":4995},{"level":183},[4996],{"text":4997,"type":121,"marks":4998},"5. 3D animation",[4999],{"type":157},{"type":117,"content":5001},[5002,5004,5008,5010,5014,5016,5020,5022,5026],{"text":5003,"type":121},"This refers to graphics modeled in a ",{"text":5005,"type":121,"marks":5006},"three-dimensional virtual environment",[5007],{"type":157},{"text":5009,"type":121}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":5011,"type":121,"marks":5012},"Toy Story ",[5013],{"type":4405},{"text":5015,"type":121},"(1995), ",{"text":5017,"type":121,"marks":5018},"Monsters Inc. ",[5019],{"type":4405},{"text":5021,"type":121},"(2001), and ",{"text":5023,"type":121,"marks":5024},"Frozen ",[5025],{"type":4405},{"text":5027,"type":121},"(2013).",{"type":117,"content":5029},[5030,5032,5036,5038,5045],{"text":5031,"type":121},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":5033,"type":121,"marks":5034},"to-scale model",[5035],{"type":157},{"text":5037,"type":121},", and ",{"text":5039,"type":121,"marks":5040},"using 3D animation software",[5041,5044],{"type":308,"attrs":5042},{"href":5043,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/animation-software/",{"type":4415},{"text":5046,"type":121}," to bring it to life.",{"type":117,"content":5048},[5049,5051,5055],{"text":5050,"type":121},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":5052,"type":121,"marks":5053},"acts in a 360° space",[5054],{"type":157},{"text":5056,"type":121},", producing a pretty darn accurate end product.",{"type":127,"attrs":5058},{"id":4370,"body":5059},[5060],{"src":5061,"_uid":5062,"component":3705},"https://www.youtube.com/embed/bwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":149,"attrs":5064,"content":5065},{"level":151},[5066],{"text":5067,"type":121,"marks":5068},"Motion graphics vs. animation: a comparison",[5069],{"type":157},{"type":117,"content":5071},[5072,5074],{"text":5073,"type":121},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":5075,"type":121,"marks":5076},"best suits your requirements.",[5077],{"type":157},{"type":127,"attrs":5079},{"id":4370,"body":5080},[5081],{"_uid":5082,"image":5083,"title":4283,"button":5088,"component":4288,"description":4289},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[5084],{"_uid":5085,"image":5086,"imageAlt":66,"component":66},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":4280,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":4281,"copyright":38,"fieldtype":39,"meta_data":5087,"is_external_url":13},{},[5089],{"_uid":5090,"icon":38,"link":5091,"size":141,"text":142,"type":143,"component":144},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":38,"url":3651,"linktype":87,"fieldtype":88,"cached_url":3651},{"type":149,"attrs":5093,"content":5094},{"level":183},[5095],{"text":5096,"type":121,"marks":5097},"Statistics vs. narratives",[5098],{"type":157},{"type":117,"content":5100},[5101,5103,5107],{"text":5102,"type":121},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":5104,"type":121,"marks":5105},"crafting a narrative",[5106],{"type":157},{"text":5108,"type":121}," and developing characters.",{"type":117,"content":5110},[5111,5113,5117],{"text":5112,"type":121},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":5114,"type":121,"marks":5115},"informs, teaches, or instructs",[5116],{"type":157},{"text":5118,"type":121}," them.",{"type":127,"attrs":5120},{"id":4370,"body":5121},[5122],{"_uid":5123,"emoji":38,"bgColor":109,"markdown":5124,"component":229},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":149,"attrs":5126,"content":5127},{"level":183},[5128],{"text":5129,"type":121,"marks":5130},"Simple vs. complex",[5131],{"type":157},{"type":117,"content":5133},[5134,5136,5140],{"text":5135,"type":121},"Generally speaking, motion graphics call for ",{"text":5137,"type":121,"marks":5138},"less complex designs than animation",[5139],{"type":157},{"text":313,"type":121},{"type":117,"content":5142},[5143],{"text":5144,"type":121},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":117,"content":5146},[5147,5149],{"text":5148,"type":121},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":5150,"type":121,"marks":5151},"little to no complications.",[5152],{"type":157},{"type":117,"content":5154},[5155],{"text":5156,"type":121},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":149,"attrs":5158,"content":5159},{"level":183},[5160],{"text":5161,"type":121,"marks":5162},"Reasonably priced vs. expensive",[5163],{"type":157},{"type":117,"content":5165},[5166,5168,5172,5174],{"text":5167,"type":121},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":5169,"type":121,"marks":5170},"time-consuming and complex",[5171],{"type":157},{"text":5173,"type":121}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":5175,"type":121,"marks":5176},"less expensive.",[5177],{"type":157},{"type":127,"attrs":5179},{"id":4370,"body":5180},[5181],{"_uid":5182,"emoji":3613,"bgColor":109,"markdown":5183,"component":229},"i-654028d3-72ec-4e82-88c5-6341f438abee","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https://www.linearity.io/blog/animation-statistics/).",{"type":149,"attrs":5185,"content":5186},{"level":183},[5187],{"text":5188,"type":121,"marks":5189},"2D vs. 3D",[5190],{"type":157},{"type":117,"content":5192},[5193,5195,5199],{"text":5194,"type":121},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":5196,"type":121,"marks":5197},"both 2D and 3D graphics,",[5198],{"type":157},{"text":5200,"type":121}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":117,"content":5202},[5203,5205,5209],{"text":5204,"type":121},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":5206,"type":121,"marks":5207},"direct and inform",[5208],{"type":157},{"text":313,"type":121},{"type":117,"content":5211},[5212],{"text":5213,"type":121},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":117,"content":5215},[5216,5218,5222],{"text":5217,"type":121},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":5219,"type":121,"marks":5220}," surge in 3D elements",[5221],{"type":157},{"text":5223,"type":121}," seamlessly integrated into motion graphics projects.",{"type":127,"attrs":5225},{"id":4370,"body":5226},[5227],{"_uid":5228,"markdown":5229,"component":5230},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":149,"attrs":5232,"content":5233},{"level":183},[5234],{"text":5235,"type":121,"marks":5236},"Accessory vs. main focus",[5237],{"type":157},{"type":117,"content":5239},[5240,5242,5246,5248,5252],{"text":5241,"type":121},"Generally speaking, motion graphics tend to ",{"text":5243,"type":121,"marks":5244},"integrate over preexisting live-action",[5245],{"type":157},{"text":5247,"type":121}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":5249,"type":121,"marks":5250},"standalone imagery",[5251],{"type":157},{"text":5253,"type":121}," over a generated background of other animations.",{"type":117,"content":5255},[5256],{"text":5257,"type":121},"However, in film title design, motion graphics take center stage. ",{"type":117,"content":5259},[5260],{"text":5261,"type":121},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":149,"attrs":5263,"content":5264},{"level":151},[5265],{"text":5266,"type":121,"marks":5267},"A quick summary table of the differences",[5268],{"type":157},{"type":127,"attrs":5270},{"id":4370,"body":5271},[5272],{"_uid":5273,"content":5274,"component":5347,"showHeader":12},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":5275,"thead":5338,"fieldtype":5346},[5276,5290,5302,5314,5326],{"_uid":5277,"body":5278,"component":5289},"ec96d931-f500-414d-934f-0d43e3eed6df",[5279,5283,5286],{"_uid":5280,"value":5281,"component":5282},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":5284,"value":5285,"component":5282},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":5287,"value":5288,"component":5282},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":5291,"body":5292,"component":5289},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[5293,5296,5299],{"_uid":5294,"value":5295,"component":5282},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":5297,"value":5298,"component":5282},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":5300,"value":5301,"component":5282},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":5303,"body":5304,"component":5289},"52f78f03-b511-4ad5-b231-e93e5387c938",[5305,5308,5311],{"_uid":5306,"value":5307,"component":5282},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":5309,"value":5310,"component":5282},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":5312,"value":5313,"component":5282},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":5315,"body":5316,"component":5289},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[5317,5320,5323],{"_uid":5318,"value":5319,"component":5282},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":5321,"value":5322,"component":5282},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":5324,"value":5325,"component":5282},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":5327,"body":5328,"component":5289},"76330df8-093b-405d-ad69-6642d2195288",[5329,5332,5335],{"_uid":5330,"value":5331,"component":5282},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":5333,"value":5334,"component":5282},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":5336,"value":5337,"component":5282},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[5339,5342,5344],{"_uid":5340,"value":38,"component":5341},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":5343,"value":2248,"component":5341},"5c084b05-c922-4986-bae1-1d460cc7b87a",{"_uid":5345,"value":2920,"component":5341},"35505487-7977-4f63-b0a9-4fa5d2ec6350","table","BlogTableComponent",{"type":149,"attrs":5349,"content":5350},{"level":151},[5351],{"text":5352,"type":121,"marks":5353},"The software used for both",[5354],{"type":157},{"type":117,"content":5356},[5357,5359,5363],{"text":5358,"type":121},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":5360,"type":121,"marks":5361}," range of digital tools",[5362],{"type":157},{"text":5364,"type":121}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":4447,"content":5366},[5367,5386,5392,5398,5404],{"type":326,"content":5368},[5369],{"type":117,"content":5370},[5371,5376,5378,5384],{"text":2278,"type":121,"marks":5372},[5373,5375],{"type":308,"attrs":5374},{"href":4237,"uuid":37,"anchor":37,"target":2155,"linktype":87},{"type":4415},{"text":5377,"type":121}," and ",{"text":2340,"type":121,"marks":5379},[5380,5383],{"type":308,"attrs":5381},{"href":5382,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/move/",{"type":4415},{"text":5385,"type":121}," (used together as a powerful combination)",{"type":326,"content":5387},[5388],{"type":117,"content":5389},[5390],{"text":5391,"type":121},"MAYA",{"type":326,"content":5393},[5394],{"type":117,"content":5395},[5396],{"text":5397,"type":121},"Blender",{"type":326,"content":5399},[5400],{"type":117,"content":5401},[5402],{"text":5403,"type":121},"Animate",{"type":326,"content":5405},[5406],{"type":117,"content":5407},[5408],{"text":5409,"type":121},"Adobe After Effects",{"type":127,"attrs":5411},{"id":4370,"body":5412},[5413,5416,5418],{"src":5414,"_uid":5415,"component":3705},"https://www.youtube.com/embed/jcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":38,"md":38,"sm":38,"xl":38,"xs":38,"xl2":38,"xl3":38,"_uid":5417,"initial":711,"component":714,"backgroundColor":715},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":5419,"emoji":38,"bgColor":109,"markdown":5420,"component":229},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https://www.linearity.io/pricing/) here. Spoiler alert: you can try our tools for free.",{"type":149,"attrs":5422,"content":5423},{"level":151},[5424],{"text":5425,"type":121,"marks":5426},"Which technique should you use?",[5427],{"type":157},{"type":117,"content":5429},[5430,5432,5436],{"text":5431,"type":121},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":5433,"type":121,"marks":5434},"key questions",[5435],{"type":157},{"text":5437,"type":121}," to consider before you make your pick.",{"type":149,"attrs":5439,"content":5440},{"level":183},[5441],{"text":5442,"type":121,"marks":5443},"Do you want your graphic to tell a story?",[5444],{"type":157},{"type":117,"content":5446},[5447],{"text":5448,"type":121},"If you answered yes, you should probably go for animation.",{"type":117,"content":5450},[5451,5452,5456,5458,5465],{"text":2920,"type":121},{"text":5453,"type":121,"marks":5454}," breathes life into a character",[5455],{"type":157},{"text":5457,"type":121},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":5459,"type":121,"marks":5460},"Studio Ghibli's masterpieces",[5461,5464],{"type":308,"attrs":5462},{"href":5463,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/studio-ghibli",{"type":4415},{"text":4629,"type":121},{"type":117,"content":5467},[5468],{"text":5469,"type":121},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":127,"attrs":5471},{"id":4370,"body":5472},[5473,5476,5478],{"src":5474,"_uid":5475,"component":3705},"https://www.youtube.com/embed/GAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":38,"md":38,"sm":38,"xl":38,"xs":38,"xl2":38,"xl3":38,"_uid":5477,"initial":711,"component":714,"backgroundColor":715},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":5479,"emoji":38,"bgColor":109,"markdown":5480,"component":229},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":149,"attrs":5482,"content":5483},{"level":183},[5484],{"text":5485,"type":121,"marks":5486},"Do you want your graphics to be the focus of your media?",[5487],{"type":157},{"type":117,"content":5489},[5490],{"text":5491,"type":121},"If you answered no, we suggest you opt for motion graphics.",{"type":117,"content":5493},[5494,5496,5500],{"text":5495,"type":121},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":5497,"type":121,"marks":5498},"keep things simple",[5499],{"type":157},{"text":5501,"type":121}," with a functional motion graphic.",{"type":149,"attrs":5503,"content":5504},{"level":183},[5505],{"text":5506,"type":121,"marks":5507},"Are you using your animated graphics to instruct or teach viewers?",[5508],{"type":157},{"type":117,"content":5510},[5511,5513,5517],{"text":5512,"type":121},"If you answered yes, we advise",{"text":5514,"type":121,"marks":5515}," incorporating motion graphics",[5516],{"type":157},{"text":5518,"type":121}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":127,"attrs":5520},{"id":4370,"body":5521},[5522],{"_uid":5523,"emoji":38,"bgColor":109,"markdown":5524,"component":229},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":149,"attrs":5526,"content":5527},{"level":183},[5528],{"text":5529,"type":121,"marks":5530},"Will your graphic be used for corporate branding purposes?",[5531],{"type":157},{"type":117,"content":5533},[5534],{"text":5535,"type":121},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":117,"content":5537},[5538,5540,5544],{"text":5539,"type":121},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":5541,"type":121,"marks":5542},"unsuitable for certain projects",[5543],{"type":157},{"text":5545,"type":121}," or settings.",{"type":117,"content":5547},[5548,5550,5557],{"text":5549,"type":121},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":5551,"type":121,"marks":5552},"2D corporate illustration style",[5553,5556],{"type":308,"attrs":5554},{"href":5555,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/corporate-illustrations",{"type":4415},{"text":313,"type":121},{"type":117,"content":5559},[5560],{"text":5561,"type":121},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":127,"attrs":5563},{"id":4370,"body":5564},[5565],{"src":5566,"_uid":5567,"component":3705},"https://www.youtube.com/embed/uGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":149,"attrs":5569,"content":5570},{"level":151},[5571],{"text":5572,"type":121,"marks":5573},"Animation vs. motion graphics as a career",[5574],{"type":157},{"type":117,"content":5576},[5577,5579],{"text":5578,"type":121},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":5580,"type":121,"marks":5581},"r diverse and exciting career paths. ",[5582],{"type":157},{"type":117,"content":5584},[5585],{"text":5586,"type":121},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":149,"attrs":5588,"content":5589},{"level":183},[5590],{"text":5591,"type":121,"marks":5592},"Motion graphics careers",[5593],{"type":157},{"type":4447,"content":5595},[5596,5631,5641],{"type":326,"content":5597},[5598],{"type":117,"content":5599},[5600,5608,5611,5613,5620,5622,5629],{"text":5601,"type":121,"marks":5602},"Motion graphics designer",[5603,5606,5607],{"type":308,"attrs":5604},{"href":5605,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/motion-designer/",{"type":157},{"type":4415},{"text":4595,"type":121,"marks":5609},[5610],{"type":157},{"text":5612,"type":121}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":5614,"type":121,"marks":5615},"animation principles",[5616,5619],{"type":308,"attrs":5617},{"href":5618,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/principles-of-animation",{"type":4415},{"text":5621,"type":121},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":5623,"type":121,"marks":5624},"any typography",[5625,5628],{"type":308,"attrs":5626},{"href":5627,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/how-to-animate-text/",{"type":4415},{"text":5630,"type":121}," to life.",{"type":326,"content":5632},[5633],{"type":117,"content":5634},[5635,5639],{"text":5636,"type":121,"marks":5637},"3D motion graphics artist:",[5638],{"type":157},{"text":5640,"type":121}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":326,"content":5642},[5643],{"type":117,"content":5644},[5645,5649,5651,5658],{"text":5646,"type":121,"marks":5647},"Kinetic typographer:",[5648],{"type":157},{"text":5650,"type":121}," Specialists in animating text, ",{"text":5652,"type":121,"marks":5653},"kinetic typographers",[5654,5657],{"type":308,"attrs":5655},{"href":5656,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/kinetic-typography/",{"type":4415},{"text":5659,"type":121}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":149,"attrs":5661,"content":5662},{"level":183},[5663],{"text":2920,"type":121,"marks":5664},[5665],{"type":157},{"type":4447,"content":5667},[5668,5678,5697,5715],{"type":326,"content":5669},[5670],{"type":117,"content":5671},[5672,5676],{"text":5673,"type":121,"marks":5674},"Animator (2D or 3D):",[5675],{"type":157},{"text":5677,"type":121}," Animators bring characters and objects to life with movement and expression. They require strong drawing/modeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":326,"content":5679},[5680],{"type":117,"content":5681},[5682,5686,5688,5695],{"text":5683,"type":121,"marks":5684},"Character designer:",[5685],{"type":157},{"text":5687,"type":121}," ",{"text":5689,"type":121,"marks":5690},"Character designers",[5691,5694],{"type":308,"attrs":5692},{"href":5693,"uuid":37,"anchor":37,"target":2155,"linktype":87},"https://www.linearity.io/blog/character-design/",{"type":4415},{"text":5696,"type":121}," are responsible for creating characters' visual identities. 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For everyone else, the value proposition is less clear.",{"type":117,"attrs":7272,"content":7273},{"textAlign":37},[7274,7277],{"text":7194,"type":121,"marks":7275},[7276],{"type":157},{"text":7278,"type":121}," Users who need more than basic shape creation, already use Corel products.",{"type":127,"attrs":7280},{"id":7201,"body":7281},[7282],{"_uid":7283,"asset":7284,"component":285,"description":38},"i-dd432beb-cca4-47c4-ae55-7bca0211b6dd",[7285],{"_uid":7286,"asset":7287,"device":283,"component":284},"f8d84045-466f-4ab6-96c2-16448f7a871f",[7288],{"_uid":7289,"image":7290,"imageAlt":7294,"component":66},"074cf1d3-2a48-42bb-b484-77a2067ee63a",{"id":7291,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":7292,"copyright":38,"fieldtype":39,"meta_data":7293,"is_external_url":13},168291468612979,"https://a.storyblok.com/f/197805/1480x858/cfcdd93007/corel-vector.jpg",{},"corel vector",{"type":149,"attrs":7296,"content":7297},{"level":183,"textAlign":37},[7298],{"text":7299,"type":121},"SVGator",{"type":117,"attrs":7301,"content":7302},{"textAlign":37},[7303],{"text":7304,"type":121},"SVGator is a different kind of tool. It's primarily an SVG animation platform — you bring in a static SVG and use a timeline-based interface to add CSS or JavaScript animations. As a static SVG editor it's limited, but as an animation tool for SVG it's one of the better browser-based options.",{"type":117,"attrs":7306,"content":7307},{"textAlign":37},[7308],{"text":7309,"type":121},"If you need to animate SVG elements — paths, icons, loaders, illustrations — without writing animation code by hand, SVGator is worth knowing about. The output is clean, well-structured SVG with embedded CSS or JS, and it works well in most browser contexts.",{"type":117,"attrs":7311,"content":7312},{"textAlign":37},[7313,7316],{"text":7194,"type":121,"marks":7314},[7315],{"type":157},{"text":7317,"type":121}," Adding animation to existing SVG files, creating animated icons and loaders.",{"type":127,"attrs":7319},{"id":7201,"body":7320},[7321],{"_uid":7322,"asset":7323,"component":285,"description":38},"i-ff330d0b-edd0-4b11-9ff9-cfc0de9b2e56",[7324],{"_uid":7325,"asset":7326,"device":283,"component":284},"497fd847-625c-41f9-ba30-52298105a103",[7327],{"_uid":7328,"image":7329,"imageAlt":7333,"component":66},"02d7dd3b-e0dd-4701-b60f-d1321c1a77e9",{"id":7330,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":7331,"copyright":38,"fieldtype":39,"meta_data":7332,"is_external_url":13},168292076918166,"https://a.storyblok.com/f/197805/3420x1886/ac512ef522/svgator.avif",{},"svgator",{"type":149,"attrs":7335,"content":7336},{"level":183,"textAlign":37},[7337],{"text":2010,"type":121},{"type":117,"attrs":7339,"content":7340},{"textAlign":37},[7341,7347],{"text":2010,"type":121,"marks":7342},[7343],{"type":308,"attrs":7344},{"href":7345,"uuid":2005,"anchor":37,"target":311,"linktype":139,"story":7346},"/comparison/figma",{"name":2008,"id":2009,"uuid":2005,"slug":1017,"url":2006,"full_slug":2006,"_stopResolving":12},{"text":7348,"type":121}," isn't a dedicated SVG editor, but it deserves a mention here because it's where a lot of SVG work actually happens in browser-based workflows. You can import SVG files, edit paths reasonably well, and export back to SVG. The collaboration features are class-leading, and the browser version is essentially identical to the desktop app.",{"type":117,"attrs":7350,"content":7351},{"textAlign":37},[7352],{"text":7353,"type":121},"The limitation is that Figma treats SVG as an import/export format rather than as its native file structure. It doesn't expose SVG properties directly, and its SVG export — while generally clean — can produce output with Figma-specific attributes that occasionally cause issues in browser rendering.",{"type":117,"attrs":7355,"content":7356},{"textAlign":37},[7357,7360],{"text":7194,"type":121,"marks":7358},[7359],{"type":157},{"text":7361,"type":121}," Teams already in Figma, UI-adjacent vector work, collaborative editing.",{"type":149,"attrs":7363,"content":7364},{"level":183,"textAlign":37},[7365],{"text":7366,"type":121},"Feature comparison table",{"type":127,"attrs":7368},{"id":7201,"body":7369},[7370],{"_uid":7371,"content":7372,"component":7501,"showHeader":12,"invertAxisOnMobile":13},"i-50e2e9f6-e398-4ef8-8686-f78bc0333c42",{"tbody":7373,"thead":7480,"fieldtype":5346},[7374,7396,7419,7440,7459],{"_uid":7375,"body":7376,"component":5289},"9fab7239-7e02-4884-9be2-470e28fda842",[7377,7379,7382,7384,7387,7390,7393],{"_uid":7378,"value":7179,"component":5282},"21f7aad5-6acf-41cf-b5c6-ceb0315f124d",{"_uid":7380,"value":7381,"component":5282},"6bb81cf5-51bd-4adc-98f7-67e11ea8709c","Full Bezier control",{"_uid":38,"value":7383,"component":5282},"Clean, standards-compliant",{"_uid":7385,"value":7386,"component":5282},"adf3a01d-cdb6-417a-9977-d522ac131c47","Full",{"_uid":7388,"value":7389,"component":5282},"1307b72b-d535-434f-bb1c-2cb5404a8fe9","Basic",{"_uid":7391,"value":7392,"component":5282},"dc186497-e2d7-4756-aa2f-71bb18c1d0a7","Yes (browser)",{"_uid":7394,"value":7395,"component":5282},"69d3999a-52f4-4522-b748-76ca4b26203e","Direct SVG editing",{"_uid":7397,"body":7398,"component":5289},"4fdaac9f-1d6d-425e-aa4c-fb32ea284154",[7399,7401,7404,7407,7410,7413,7416],{"_uid":7400,"value":7221,"component":5282},"22d23234-ae04-49d1-b6dd-7fd271048286",{"_uid":7402,"value":7403,"component":5282},"b983a458-c1bf-4c00-ad68-f1cdb2d9c65f","Basic shapes only",{"_uid":7405,"value":7406,"component":5282},"9a728811-f0c7-4c41-abd2-ece0d1128ef7","Limited on complex files",{"_uid":7408,"value":7409,"component":5282},"81a01693-2683-47e7-b0cf-7d0bdb41439a","Partial",{"_uid":7411,"value":7412,"component":5282},"097e5dcf-cdd7-4a4e-9645-bc3e38121481","No",{"_uid":7414,"value":7415,"component":5282},"b1d04bf3-6102-491c-99f6-120c4806a85e","Yes",{"_uid":7417,"value":7418,"component":5282},"e0abf832-1313-4e76-87c3-31f8d8a6eca8","Simple creation, beginners",{"_uid":7420,"body":7421,"component":5289},"1aa2e2f7-5cfa-4cc6-b430-516357ba7133",[7422,7425,7428,7430,7432,7434,7437],{"_uid":7423,"value":7424,"component":5282},"95cfbd30-7ca5-47e9-8e20-053e651d4c05","Corel Vector",{"_uid":7426,"value":7427,"component":5282},"a3cf5ccd-e5c4-42f9-821f-ed6d092e623e","Good",{"_uid":7429,"value":7427,"component":5282},"25b1a43e-9bcd-4a95-8ad2-26fb148e2045",{"_uid":7431,"value":7386,"component":5282},"ac292ab4-6734-41b3-93ae-e7198f6bf4c7",{"_uid":7433,"value":7412,"component":5282},"de2673f4-8f1e-4876-af74-fb4fa9dd874c",{"_uid":7435,"value":7436,"component":5282},"c6df9861-e214-4adc-83a7-7b815404d925","Limited",{"_uid":7438,"value":7439,"component":5282},"ee1ee5e7-4940-4688-8897-ad197afb98af","Intermediate vector work",{"_uid":7441,"body":7442,"component":5289},"c6c93c8f-dfee-4714-abf8-d5643e55223d",[7443,7445,7447,7449,7451,7454,7456],{"_uid":7444,"value":7299,"component":5282},"90ab20fe-9d42-4230-86c5-2b83b2a99793",{"_uid":7446,"value":7436,"component":5282},"370ccb2b-684c-4542-bb76-592811329dc9",{"_uid":7448,"value":7427,"component":5282},"288ccf6b-f0f2-45e3-9686-bbaea9557ef0",{"_uid":7450,"value":7409,"component":5282},"8ff5c4e9-8a8d-4ea2-aecc-b35eae0d56d5",{"_uid":7452,"value":7453,"component":5282},"da93984d-64b6-4101-988d-742e184cf9b9","Excellent",{"_uid":7455,"value":7436,"component":5282},"0d409320-de31-43a0-9b7c-d6c5f15687ca",{"_uid":7457,"value":7458,"component":5282},"f396d424-642e-415b-87b0-5bdf3a7df244","SVG animation",{"_uid":7460,"body":7461,"component":5289},"0bc6e0ac-7312-4a90-a92a-45cfeeaae9ed",[7462,7464,7466,7469,7471,7474,7477],{"_uid":7463,"value":2010,"component":5282},"6166aab5-d9a3-4475-94b4-ff03d6689099",{"_uid":7465,"value":7427,"component":5282},"9f3c165d-137c-4b3d-acc9-7e5417641cfb",{"_uid":7467,"value":7468,"component":5282},"82acee19-dd88-4237-9863-548fcd3cfce9","Good (with caveats)",{"_uid":7470,"value":7386,"component":5282},"1bbbb0dd-43db-404b-9e1d-d8e9b33e3471",{"_uid":7472,"value":7473,"component":5282},"e77bb2ea-697a-4112-adc2-957ccd18dee5","With plugins",{"_uid":7475,"value":7476,"component":5282},"b8677b10-0f4d-454c-881c-7e263d654813","Yes (free plan)",{"_uid":7478,"value":7479,"component":5282},"946d9f74-7b58-4c4b-8aa0-9363dcdb517d","UI design, collaboration",[7481,7484,7487,7490,7493,7495,7498],{"_uid":7482,"value":7483,"component":5341},"bc25181a-3e5f-4315-87fc-e650b0aab1e2","Tool",{"_uid":7485,"value":7486,"component":5341},"bc297197-6f63-490f-b518-0056ad131f79","Path editing",{"_uid":7488,"value":7489,"component":5341},"b6bb7e43-4734-4300-95d6-6ef16d21c6fb","SVG import/export",{"_uid":7491,"value":7492,"component":5341},"de89d9d6-c3f7-46bc-a3aa-cf0500981166","Layer support",{"_uid":7494,"value":2920,"component":5341},"5a3a70c8-84e2-43e1-ad1e-d889682f1c6c",{"_uid":7496,"value":7497,"component":5341},"cab575fa-72d2-42f6-9a39-f0a5563cb53e","Free tier",{"_uid":7499,"value":7500,"component":5341},"f3157f4d-1c15-49d5-bd3e-4cd9a1349b27","Best use case","TableComponent",{"type":149,"attrs":7503,"content":7504},{"level":151,"textAlign":37},[7505],{"text":7506,"type":121},"Where online tools fall short",{"type":117,"attrs":7508,"content":7509},{"textAlign":37},[7510],{"text":7511,"type":121},"Browser-based SVG editors have made real progress, but they share a set of limitations that show up reliably once the work gets more demanding.",{"type":117,"attrs":7513,"content":7514},{"textAlign":37},[7515,7519],{"text":7516,"type":121,"marks":7517},"Performance with complex files.",[7518],{"type":157},{"text":7520,"type":121}," A browser tab running a design application is competing with everything else in the browser for memory and processing. Large SVG files — detailed illustrations, files with hundreds of paths, complex masks or clip paths — will slow down or crash most online tools in ways that desktop apps simply don't.",{"type":117,"attrs":7522,"content":7523},{"textAlign":37},[7524,7528],{"text":7525,"type":121,"marks":7526},"Bezier precision.",[7527],{"type":157},{"text":7529,"type":121}," Full handle-level Bezier control — the kind you need for clean illustration work — is either absent or feels imprecise in most browser tools. You can move points, but fine-tuning curves to the level a professional illustration requires is genuinely difficult in a browser environment.",{"type":117,"attrs":7531,"content":7532},{"textAlign":37},[7533,7537],{"text":7534,"type":121,"marks":7535},"Typography.",[7536],{"type":157},{"text":7538,"type":121}," Browser font handling varies across tools, and managing embedded fonts in SVG exports is inconsistent. Converting text to outlines — important for any SVG going into print or a context where font availability isn't guaranteed — is either unavailable or unreliable in several of these tools.",{"type":117,"attrs":7540,"content":7541},{"textAlign":37},[7542,7546],{"text":7543,"type":121,"marks":7544},"Offline access.",[7545],{"type":157},{"text":7547,"type":121}," Most online SVG editors require an internet connection. For designers who work on trains, planes, or in any context where connectivity isn't guaranteed, this is a real constraint.",{"type":117,"attrs":7549,"content":7550},{"textAlign":37},[7551,7555],{"text":7552,"type":121,"marks":7553},"File privacy.",[7554],{"type":157},{"text":7556,"type":121}," Uploading client files or confidential work to a browser-based tool means that data is leaving your machine. Depending on your context, this may be a meaningful concern.",{"type":127,"attrs":7558},{"id":7201,"body":7559},[7560],{"_uid":7561,"markdown":7562,"component":5230},"i-d71a84ae-5000-457d-9df1-9f9445f242b7","The browser is a fantastic delivery mechanism for software, but it's not yet a complete replacement for the operating system when precision and performance both matter.",{"type":149,"attrs":7564,"content":7565},{"level":151,"textAlign":37},[7566],{"text":7567,"type":121},"When to move to a native app",{"type":117,"attrs":7569,"content":7570},{"textAlign":37},[7571],{"text":7572,"type":121},"Online SVG editors make sense for a specific range of tasks. Outside that range, a native app is the better choice — not because of brand preference, but because of what the work actually requires.",{"type":117,"attrs":7574,"content":7575},{"textAlign":37},[7576],{"text":7577,"type":121,"marks":7578},"Move to a native app when:",[7579],{"type":157},{"type":4447,"content":7581},[7582,7589,7596,7603,7610,7617],{"type":326,"content":7583},[7584],{"type":117,"attrs":7585,"content":7586},{"textAlign":37},[7587],{"text":7588,"type":121},"You're working with complex multi-layer SVG files that need to stay structured",{"type":326,"content":7590},[7591],{"type":117,"attrs":7592,"content":7593},{"textAlign":37},[7594],{"text":7595,"type":121},"You need precise Bezier curve control for illustration or icon work",{"type":326,"content":7597},[7598],{"type":117,"attrs":7599,"content":7600},{"textAlign":37},[7601],{"text":7602,"type":121},"You're building anything that needs to scale consistently across a design system",{"type":326,"content":7604},[7605],{"type":117,"attrs":7606,"content":7607},{"textAlign":37},[7608],{"text":7609,"type":121},"Performance matters — large files, fast iteration, no lag",{"type":326,"content":7611},[7612],{"type":117,"attrs":7613,"content":7614},{"textAlign":37},[7615],{"text":7616,"type":121},"You work offline regularly",{"type":326,"content":7618},[7619],{"type":117,"attrs":7620,"content":7621},{"textAlign":37},[7622],{"text":7623,"type":121},"File privacy is a concern for your project or client",{"type":117,"attrs":7625,"content":7626},{"textAlign":37},[7627],{"text":7628,"type":121},"The underlying point is that browser tools optimise for access and convenience. Native apps optimise for precision and performance. The work you're doing determines which one you need.",{"type":127,"attrs":7630},{"id":7201,"body":7631},[7632],{"_uid":7633,"asset":7634,"component":285,"description":7645},"i-e940d46a-2d9f-4101-b91c-b6fabcac0af8",[7635],{"_uid":7636,"asset":7637,"device":283,"component":284},"ead6204d-b68e-4156-a4ef-37ba38b8bab4",[7638],{"_uid":7639,"image":7640,"imageAlt":7644,"component":66},"f2b6c9c6-237f-4465-acc9-431af8c3bb71",{"id":7641,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":7642,"copyright":38,"fieldtype":39,"meta_data":7643,"is_external_url":13},17089860,"https://a.storyblok.com/f/197805/2160x1620/927d9539ca/linearity-curve-pen-tool_2-1.png",{},"Complex multi-layer file","Complex multi-layer files behave differently in a native app environment — more control, more stability, no browser overhead.",{"type":149,"attrs":7647,"content":7648},{"level":151,"textAlign":37},[7649],{"text":7650,"type":121},"Linearity Curve: when you're ready for more",{"type":117,"attrs":7652,"content":7653},{"textAlign":37},[7654],{"text":7655,"type":121},"Linearity Curve is a native vector design app for Mac and iPad. It doesn't run in a browser, and that's not a limitation, it's a deliberate choice. The things that make a browser-based SVG editor convenient (instant access, no install) are the same things that create its ceiling. 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There’s only the best format for what you’re trying to do next.",{"type":117,"attrs":9220,"content":9221},{"textAlign":37},[9222],{"text":9223,"type":121},"That’s what this article is really about.",{"type":149,"attrs":9225,"content":9226},{"level":323,"textAlign":37},[9227],{"text":9228,"type":121,"marks":9229},"Quick comparison: SVG vs EPS vs AI vs PDF",[9230],{"type":157},{"type":117,"attrs":9232,"content":9233},{"textAlign":37},[9234],{"text":9235,"type":121},"Before going deeper into each format, here’s the practical version:",{"type":127,"attrs":9237},{"id":9092,"body":9238},[9239],{"_uid":9240,"content":9241,"component":5347,"showHeader":12},"i-c6fb8e1e-5a21-4f00-9d2d-293c14eaf6ce",{"tbody":9242,"thead":9303,"fieldtype":5346},[9243,9258,9273,9288],{"_uid":9244,"body":9245,"component":5289},"6e922169-0f0b-4a7e-9c07-e276dd1d0373",[9246,9249,9252,9255],{"_uid":9247,"value":9248,"component":5282},"71492533-92f9-420d-84ae-add81733e9f1","SVG\n",{"_uid":9250,"value":9251,"component":5282},"ba9195cf-bfc3-4533-93d3-0d880301bf1b","Web, UI, icons, digital graphics\n",{"_uid":9253,"value":9254,"component":5282},"1a13f6a9-71c0-4b68-835b-26168f7320d5","Lightweight, scalable, code-friendly\n",{"_uid":9256,"value":9257,"component":5282},"881477b8-5c20-4aa5-979d-c042ba306e56","Not ideal for complex print workflows\n",{"_uid":9259,"body":9260,"component":5289},"9c9fdfde-cd84-4e06-85f2-6922ff58a923",[9261,9264,9267,9270],{"_uid":9262,"value":9263,"component":5282},"216c81a0-f1d2-4981-b7ac-e7e444aa18d8","EPS\n",{"_uid":9265,"value":9266,"component":5282},"5b3ff0cb-f1a8-405d-88ab-420c3e31bd8a","Legacy print workflows\n",{"_uid":9268,"value":9269,"component":5282},"95f62a35-82e2-47da-9c62-272dc2ca15a9","Broad print compatibility\n",{"_uid":9271,"value":9272,"component":5282},"48444df9-7d8f-474c-ade0-3549bde45566","Outdated for many modern workflows\n",{"_uid":9274,"body":9275,"component":5289},"93f5e197-3155-4f8d-8e79-899947dacaf4",[9276,9279,9282,9285],{"_uid":9277,"value":9278,"component":5282},"343d5156-f774-4d09-8ac4-02f76c864e79","AI",{"_uid":9280,"value":9281,"component":5282},"3d31f1ae-1192-489c-ba81-08ea31ead00a","Editable working files\n",{"_uid":9283,"value":9284,"component":5282},"545420b9-b1f7-4c2d-8c85-610a23492be3","Full editing control\n",{"_uid":9286,"value":9287,"component":5282},"9745d75f-4cc5-46a2-b52c-065045e6c884","Tied closely to Illustrator\n",{"_uid":9289,"body":9290,"component":5289},"dd1ca358-700f-4709-a9cd-6604aaa59e95",[9291,9294,9297,9300],{"_uid":9292,"value":9293,"component":5282},"a6df1f76-320d-47bb-aeb1-dcaa25e7e1a9","PDF\n",{"_uid":9295,"value":9296,"component":5282},"0dc04075-15fb-4943-9a02-61e9107cfe0d","Sharing, review, print handoff\n\n",{"_uid":9298,"value":9299,"component":5282},"45db186b-4f5c-4495-bce8-5b2c10b48548","Widely supported and reliable\n",{"_uid":9301,"value":9302,"component":5282},"80302975-b358-4559-b3f1-825059e5668e","Not always ideal as a master working file\n",[9304,9307,9310,9313],{"_uid":9305,"value":9306,"component":5341},"d9124a87-1dc2-4472-8a35-5a6b962b9286","Format\n",{"_uid":9308,"value":9309,"component":5341},"60ff8881-f0b5-4858-950f-35a616da04e2","Best for\n",{"_uid":9311,"value":9312,"component":5341},"57b1d44d-018a-4fd8-b4a5-84b1eb4aee46","Main strength\n",{"_uid":9314,"value":9315,"component":5341},"f584c8db-0d1a-49f1-abb6-c3db83dd3545","Main limitation\n",{"type":117,"attrs":9317,"content":9318},{"textAlign":37},[9319],{"text":9320,"type":121},"That table is useful, but it only tells part of the story. What matters in practice is where it sits in the workflow.",{"type":117,"attrs":9322,"content":9323},{"textAlign":37},[9324],{"text":9325,"type":121},"SVG is usually an output format for the web. AI is usually a source file while you’re still designing. PDF is often the safest format for sending work to other people. EPS survives mainly because some printers, vendors, and older systems still expect it.",{"type":117,"attrs":9327,"content":9328},{"textAlign":37},[9329],{"text":9330,"type":121},"So instead of thinking about formats as competitors, it’s more useful to think of them as roles.",{"type":149,"attrs":9332,"content":9333},{"level":323,"textAlign":37},[9334],{"text":9335,"type":121,"marks":9336},"SVG: the format the web actually wants",[9337],{"type":157},{"type":117,"attrs":9339,"content":9340},{"textAlign":37},[9341,9343,9347],{"text":9342,"type":121},"SVG stands for ",{"text":9344,"type":121,"marks":9345},"Scalable Vector Graphics",[9346],{"type":157},{"text":9348,"type":121},", and if there’s one vector format that feels most native to modern digital design, it’s this one.",{"type":117,"attrs":9350,"content":9351},{"textAlign":37},[9352],{"text":9353,"type":121},"SVG matters because it was built with the web in mind. Unlike a static image format, an SVG can scale perfectly across devices and densities. That’s why it’s such a natural fit for icons, logos, illustrations, charts, and other interface graphics.",{"type":117,"attrs":9355,"content":9356},{"textAlign":37},[9357],{"text":9358,"type":121},"SVG files are text-based, written in XML, which means they can be read, styled, and manipulated in ways traditional image formats can’t. Developers can change colors with CSS, animate shapes with JavaScript, and optimize the markup for performance. That makes SVG a bridge between design and code.",{"type":117,"attrs":9360,"content":9361},{"textAlign":37},[9362],{"text":9363,"type":121},"Still, SVG is not magic.",{"type":117,"attrs":9365,"content":9366},{"textAlign":37},[9367],{"text":9368,"type":121},"It works best when the graphic itself is structurally simple: logos, icons, flat illustrations, interface assets. As graphics become more complex, heavy gradients, photo-like detail, textured art, the benefits start to shrink. In those cases, the file can become bloated, harder to manage or simply less practical than a raster export.",{"type":117,"attrs":9370,"content":9371},{"textAlign":37},[9372],{"text":9373,"type":121},"So SVG is not “better than every format.” It’s better for a very specific kind of job: scalable digital graphics that need to work cleanly in web or product environments.",{"type":149,"attrs":9375,"content":9376},{"level":183,"textAlign":37},[9377],{"text":9378,"type":121,"marks":9379},"When SVG makes the most sense",[9380],{"type":157},{"type":4447,"content":9382},[9383,9390,9397,9404,9411],{"type":326,"content":9384},[9385],{"type":117,"attrs":9386,"content":9387},{"textAlign":37},[9388],{"text":9389,"type":121},"logos for websites and apps",{"type":326,"content":9391},[9392],{"type":117,"attrs":9393,"content":9394},{"textAlign":37},[9395],{"text":9396,"type":121},"icon systems",{"type":326,"content":9398},[9399],{"type":117,"attrs":9400,"content":9401},{"textAlign":37},[9402],{"text":9403,"type":121},"interface illustrations",{"type":326,"content":9405},[9406],{"type":117,"attrs":9407,"content":9408},{"textAlign":37},[9409],{"text":9410,"type":121},"diagrams and charts",{"type":326,"content":9412},[9413],{"type":117,"attrs":9414,"content":9415},{"textAlign":37},[9416],{"text":9417,"type":121},"assets developers may need to style or animate",{"type":127,"attrs":9419},{"id":9092,"body":9420},[9421],{"_uid":9422,"asset":9423,"component":285,"description":38},"i-da429173-57e5-4269-a01b-829317a0ba91",[9424],{"_uid":9425,"asset":9426,"device":283,"component":284},"f9d220f0-0312-4d57-88f8-2493d740c0b0",[9427],{"_uid":9428,"image":9429,"imageAlt":9433,"component":66},"d32d0c66-7c3e-4e39-b446-1d0e9fdf2495",{"id":9430,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":9431,"copyright":38,"fieldtype":39,"meta_data":9432,"is_external_url":13},10029031,"https://a.storyblok.com/f/197805/1024x768/7b39454a53/shape_builder_header.svg",{},"svg export",{"type":117,"attrs":9435},{"textAlign":37},{"type":127,"attrs":9437},{"id":9092,"body":9438},[9439],{"_uid":9440,"emoji":38,"bgColor":109,"markdown":9441,"component":229},"i-ef756f36-d1b7-476d-a742-63550e734acd","If the design is going to live on the web and needs to stay sharp, lightweight and flexible, SVG is usually the right answer.",{"type":149,"attrs":9443,"content":9444},{"level":323,"textAlign":37},[9445],{"text":9446,"type":121,"marks":9447},"PNG still matters, but for different reasons",[9448],{"type":157},{"type":117,"attrs":9450,"content":9451},{"textAlign":37},[9452],{"text":9453,"type":121},"This article is about vector file formats, but PNG keeps showing up in the same conversations because it’s often the alternative people export instead of SVG.",{"type":117,"attrs":9455,"content":9456},{"textAlign":37},[9457],{"text":9458,"type":121},"PNG is not a vector format, it’s raster. But designers constantly move between vector source files and PNG exports, especially for social media, presentations, content graphics and compatibility-heavy use cases. So even if the design starts as vectors, the final output may still be PNG.",{"type":117,"attrs":9460,"content":9461},{"textAlign":37},[9462],{"text":9463,"type":121},"This is where a lot of confusion happens. Designers hear “export for web” and assume SVG is always correct. But that depends on where the image is going. A product interface or developer handoff might absolutely want SVG. A social post, an email banner or a platform that doesn’t support SVG properly may need PNG instead.",{"type":127,"attrs":9465},{"id":9092,"body":9466},[9467],{"_uid":9468,"link":9469,"logo":9476,"name":38,"image":9477,"title":9485,"author":38,"component":9486,"description":9487},"i-ec29dacc-9be2-4e77-a2cf-7e2b1d2ac90e",{"id":9470,"url":38,"linktype":139,"fieldtype":88,"cached_url":9471,"story":9472},"59b8071d-0ea1-45c0-b076-dcd10d3cfa85","blog/svg-vs-png",{"name":9473,"id":9474,"uuid":9470,"slug":9475,"url":9471,"full_slug":9471,"_stopResolving":12},"What’s the difference between SVG and PNG?",578557274,"svg-vs-png",[],[9478],{"_uid":9479,"image":9480,"imageAlt":9484,"component":66},"2b4dc2ca-eb1f-4b4d-ad3c-48a51b3083e3",{"id":9481,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":9482,"copyright":38,"fieldtype":39,"meta_data":9483,"is_external_url":13},19446836,"https://a.storyblok.com/f/197805/2880x1620/cccff2862e/svg_vs_png_blogcover.png",{},"svg vs png","SVG vs. PNG: What’s the difference?","BlogComponentReference","In this article, we’ll break down the differences between SVG and PNG, exploring when to use one over the other.",{"type":117,"attrs":9489},{"textAlign":37},{"id":37,"alt":37,"name":38,"focus":37,"title":37,"source":37,"filename":38,"copyright":37,"fieldtype":39,"meta_data":9491},{},{"id":37,"alt":37,"name":38,"focus":37,"title":37,"source":37,"filename":38,"copyright":37,"fieldtype":39,"meta_data":9493},{},"Vector File Formats Explained (SVG, EPS, AI, PDF) | 2026 Guide","Learn the differences between SVG, EPS, AI and PDF vector file formats. 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This guide covers the core typographic principles designers need to work with, from type classification and hierarchy to spacing and pairing, with a practical walkthrough of how to apply them in Linearity Curve.",{"type":127,"attrs":11111},{"id":11112,"body":11113},"523dfa88-1b85-48bf-95a3-ad75d7557a47",[11114],{"_uid":11115,"title":11116,"markdown":11117,"component":7028},"i-a112cf53-8e96-4705-99d3-1318cc8c3b8c","In this article:","- Type classification\n- Typographic hierarchy\nType pairing\n- Spacing: tracking, kerning, and leading\n- Typography in practice: Linearity Curve workflow\n- Common typography mistakes\n",{"type":149,"attrs":11119,"content":11120},{"level":151,"textAlign":37},[11121],{"text":11122,"type":121},"Type classification",{"type":117,"attrs":11124,"content":11125},{"textAlign":37},[11126],{"text":11127,"type":121},"Typefaces are organised into categories that describe their visual character and typical use cases. Understanding these categories is the starting point for making deliberate type choices rather than instinctive ones.",{"type":127,"attrs":11129},{"id":11112,"body":11130},[11131],{"_uid":11132,"content":11133,"component":7501,"showHeader":12,"invertAxisOnMobile":13},"i-05575522-48d6-45b4-b7be-cabb17213043",{"tbody":11134,"thead":11206,"fieldtype":5346},[11135,11146,11158,11170,11182,11194],{"_uid":11136,"body":11137,"component":5289},"4a4d6175-8555-43dd-9625-57ee3c3fb5c6",[11138,11141,11144],{"_uid":11139,"value":11140,"component":5282},"b047adc2-43cb-4c21-a0d7-e57970c5962d","Serif",{"_uid":11142,"value":11143,"component":5282},"70be8434-862b-4361-98b3-4607a08708b8","Small strokes (serifs) at letterform terminals — traditional, authoritative",{"_uid":38,"value":11145,"component":5282},"Editorial, publishing, long-form text, luxury branding",{"_uid":11147,"body":11148,"component":5289},"4e44df2c-0680-46ab-8891-eea887f3b3bb",[11149,11152,11155],{"_uid":11150,"value":11151,"component":5282},"4fa422e1-126c-4f75-9ea1-831923b80626","Sans-serif",{"_uid":11153,"value":11154,"component":5282},"4affed62-d73e-4f08-a307-af4cd59754c3","Clean terminals, no serifs — modern, neutral, legible",{"_uid":11156,"value":11157,"component":5282},"01054c98-50a2-459b-a30c-0b2a32609454","UI, digital interfaces, product design, body text",{"_uid":11159,"body":11160,"component":5289},"b5f95d6f-a5e5-4446-bd3c-77bc0a8ab6da",[11161,11164,11167],{"_uid":11162,"value":11163,"component":5282},"71e11ba0-c8b6-458d-bd84-ae624300828a","Monospace",{"_uid":11165,"value":11166,"component":5282},"ee46f633-ac2b-4f15-bc35-77941598bccb","Equal character width — technical, code-like",{"_uid":11168,"value":11169,"component":5282},"235a31fa-4b8f-4b22-9dab-cfb5eb757738","Code samples, technical content, editorial accent",{"_uid":11171,"body":11172,"component":5289},"97b68c7c-f9be-4f42-a430-be41487e0cf6",[11173,11176,11179],{"_uid":11174,"value":11175,"component":5282},"0500dd65-5df7-414d-bc30-9ab5bcc5ef6c","Display",{"_uid":11177,"value":11178,"component":5282},"3d9b7b93-9819-456a-8b84-26ba26634012","Highly expressive, optimised for large sizes — not for body text",{"_uid":11180,"value":11181,"component":5282},"6ca92584-a642-4d6f-b09c-d20a15c0eba6","Headlines, posters, brand wordmarks",{"_uid":11183,"body":11184,"component":5289},"e5d8891c-7ca2-477c-9b66-73ada00e370b",[11185,11188,11191],{"_uid":11186,"value":11187,"component":5282},"fcb5a603-f0f3-4f10-82d8-9b681f317ca2","Script",{"_uid":11189,"value":11190,"component":5282},"37be7419-5af3-4554-810b-db67bf4df35b","Handwritten or calligraphic — personal, decorative",{"_uid":11192,"value":11193,"component":5282},"06c387cb-d752-40df-8f54-8fb658faaa21","Invitations, packaging, accent use in branding",{"_uid":11195,"body":11196,"component":5289},"2ef7de04-89fb-4750-b65b-cdb568a07a3d",[11197,11200,11203],{"_uid":11198,"value":11199,"component":5282},"a36ba55d-7731-4cf4-85e5-22f392e7d4ab","Slab serif",{"_uid":11201,"value":11202,"component":5282},"2d96a8dd-03a2-4f03-a71c-4439062fdaea","Heavy block serifs — sturdy, editorial, impactful",{"_uid":11204,"value":11205,"component":5282},"87cdd6e3-6dfe-4837-b09a-23c20a183266","Posters, editorial headlines, branding",[11207,11210,11213],{"_uid":11208,"value":11209,"component":5341},"f3ec0ee9-7c03-40c6-aa20-00e98ab8fed8","Category",{"_uid":11211,"value":11212,"component":5341},"dcf479d9-2f8d-4fa7-b59d-3ff8036e8200","Defining characteristics",{"_uid":11214,"value":11215,"component":5341},"7c6913cf-797c-438b-96dd-fbb1ae0cfd2d","Typical use",{"type":117,"attrs":11217,"content":11218},{"textAlign":37},[11219,11223],{"text":11220,"type":121,"marks":11221},"The single most important rule in type selection is function before preference.",[11222],{"type":157},{"text":11224,"type":121}," Body text needs to sustain readability across long passages at small sizes — that eliminates most display faces and many scripts before you've opened a type library. A headline can carry significantly more personality because it's read in a glance rather than sustained over paragraphs.",{"type":127,"attrs":11226},{"id":11112,"body":11227},[11228],{"_uid":11229,"emoji":38,"bgColor":109,"markdown":11230,"component":229},"i-1c8d41a0-4465-40bc-9983-f59265e9775e","The question to ask before choosing any typeface isn't \"do I like this?\" — it's \"what is this type doing, and what does it need to do that well?\"",{"type":117,"attrs":11232},{"textAlign":37},{"type":127,"attrs":11234},{"id":11112,"body":11235},[11236],{"_uid":11237,"asset":11238,"component":285,"description":11249},"i-9ec0eb4c-9cb7-4483-8cf3-6930cc2341e5",[11239],{"_uid":11240,"asset":11241,"device":283,"component":284},"91a7339b-ad2a-4871-afd7-88919e0a7387",[11242],{"_uid":11243,"image":11244,"imageAlt":11248,"component":66},"4d292e72-09ed-467e-b1d1-a0aac0f16d4b",{"id":11245,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":11246,"copyright":38,"fieldtype":39,"meta_data":11247,"is_external_url":13},171440928622782,"https://a.storyblok.com/f/197805/1693x929/4181eeef45/types.png",{},"types","The six major typeface categories, same word, radically different tone. Type choice communicates before content is read.",{"type":149,"attrs":11251,"content":11252},{"level":151,"textAlign":37},[11253],{"text":11254,"type":121},"Typographic hierarchy",{"type":117,"attrs":11256,"content":11257},{"textAlign":37},[11258],{"text":11259,"type":121},"Typographic hierarchy is the system that tells a reader what to read first, second, and third. Without hierarchy, every element competes equally for attention — which means nothing is read with the right weight.",{"type":117,"attrs":11261,"content":11262},{"textAlign":37},[11263],{"text":11264,"type":121},"This is one of the most common problems in early design work: all the content is present, but there's no direction. The reader's eye doesn't know where to start.",{"type":117,"attrs":11266,"content":11267},{"textAlign":37},[11268],{"text":11269,"type":121},"Hierarchy is created through a combination of:",{"type":4447,"content":11271},[11272,11283,11294,11305,11316],{"type":326,"content":11273},[11274],{"type":117,"attrs":11275,"content":11276},{"textAlign":37},[11277,11281],{"text":11278,"type":121,"marks":11279},"Size",[11280],{"type":157},{"text":11282,"type":121}," — larger type reads first",{"type":326,"content":11284},[11285],{"type":117,"attrs":11286,"content":11287},{"textAlign":37},[11288,11292],{"text":11289,"type":121,"marks":11290},"Weight",[11291],{"type":157},{"text":11293,"type":121}," — bolder type draws more attention than lighter",{"type":326,"content":11295},[11296],{"type":117,"attrs":11297,"content":11298},{"textAlign":37},[11299,11303],{"text":11300,"type":121,"marks":11301},"Colour and contrast",[11302],{"type":157},{"text":11304,"type":121}," — higher contrast reads before lower contrast",{"type":326,"content":11306},[11307],{"type":117,"attrs":11308,"content":11309},{"textAlign":37},[11310,11314],{"text":11311,"type":121,"marks":11312},"Spacing",[11313],{"type":157},{"text":11315,"type":121}," — more space around an element gives it more visual prominence",{"type":326,"content":11317},[11318],{"type":117,"attrs":11319,"content":11320},{"textAlign":37},[11321,11325],{"text":11322,"type":121,"marks":11323},"Style",[11324],{"type":157},{"text":11326,"type":121}," — uppercase, italic, or tracked type signals a different role",{"type":117,"attrs":11328,"content":11329},{"textAlign":37},[11330],{"text":11331,"type":121},"Most design systems define three to four hierarchy levels. Each level has defined size, weight, and spacing — applied consistently across the entire system rather than decided case by case.",{"type":127,"attrs":11333},{"id":11112,"body":11334},[11335],{"_uid":11336,"content":11337,"component":7501,"showHeader":12,"invertAxisOnMobile":13},"i-d0e0641b-da27-4fd6-8173-66dbed6e6ac0",{"tbody":11338,"thead":11414,"fieldtype":5346},[11339,11354,11369,11384,11399],{"_uid":11340,"body":11341,"component":5289},"51cab2ab-f41d-4adf-aba8-7792e9d4a764",[11342,11345,11348,11351],{"_uid":11343,"value":11344,"component":5282},"4f1ba937-dc38-466a-adba-d53ee621c623","H1",{"_uid":11346,"value":11347,"component":5282},"dce02c92-2343-48ce-ba80-7718861c2d29","Primary headline",{"_uid":11349,"value":11350,"component":5282},"3a0d1af2-b362-4fa8-a744-924be349051d","32–72pt",{"_uid":11352,"value":11353,"component":5282},"8b606b84-0028-4520-b9a6-151127d1ba6d","Bold or Black",{"_uid":11355,"body":11356,"component":5289},"1dfac1bf-ab71-4f98-aa31-2d4be928c6ea",[11357,11360,11363,11366],{"_uid":11358,"value":11359,"component":5282},"006407a9-8187-43ea-b2a3-41cb3104e8f5","H2",{"_uid":11361,"value":11362,"component":5282},"40e2c9c4-c405-45b7-9956-c5c816759cb1","Section heading",{"_uid":11364,"value":11365,"component":5282},"d4bfd51a-3890-40ce-9d29-632e7d31c7bf","20–32pt",{"_uid":11367,"value":11368,"component":5282},"d7dd7e28-08c1-46c1-bbc9-ba4de156b142","Semibold or Bold",{"_uid":11370,"body":11371,"component":5289},"9043774f-2421-42be-af6c-361f9e6e2082",[11372,11375,11378,11381],{"_uid":11373,"value":11374,"component":5282},"f7459ec5-498c-4d88-a5a4-d71aed0bfc17","H3",{"_uid":11376,"value":11377,"component":5282},"8ea31d6d-cace-4514-b601-05adcae0c683","Subheading",{"_uid":11379,"value":11380,"component":5282},"13e6f5d7-2427-4adc-8759-0cf6cc1103b3","16–20pt",{"_uid":11382,"value":11383,"component":5282},"de5d0e51-0987-4ab2-ad32-4cc359cca418","Medium or Semibold",{"_uid":11385,"body":11386,"component":5289},"1bb91cad-024a-4ccb-a725-c4be87c0c2cd",[11387,11390,11393,11396],{"_uid":11388,"value":11389,"component":5282},"11e08d04-e56b-4be6-a20a-bda62e8db171","Body",{"_uid":11391,"value":11392,"component":5282},"65d24ff5-20fd-487f-b2cf-36476e665e40","Main content",{"_uid":11394,"value":11395,"component":5282},"07251603-2813-49b8-bf20-0cec314dab69","14–17pt",{"_uid":11397,"value":11398,"component":5282},"2411367d-a589-4d2b-b8c6-0c3438eb8798","Regular",{"_uid":11400,"body":11401,"component":5289},"84262c18-7f0e-460b-9b16-65def47b0cc0",[11402,11405,11408,11411],{"_uid":11403,"value":11404,"component":5282},"0a7482d8-c986-4157-8adf-ca08d1397e3d","Caption / Label",{"_uid":11406,"value":11407,"component":5282},"cc4ad506-c5b2-4fa2-88d9-6fab5cc48724","Supporting detail",{"_uid":11409,"value":11410,"component":5282},"54c30aa6-8bfa-497c-8f30-641970e84d1a","11–13pt",{"_uid":11412,"value":11413,"component":5282},"35639625-045d-4070-b5c3-bad95e7c2d6f","Regular or Light",[11415,11418,11421,11424],{"_uid":11416,"value":11417,"component":5341},"16a72575-4f23-4395-a67b-4a703d1f59d6","Level",{"_uid":11419,"value":11420,"component":5341},"1b562203-46ac-45a2-bd38-5f55a8c7c683","Typical role",{"_uid":11422,"value":11423,"component":5341},"725247fb-d595-4bc0-967c-c9544cf3a47b","Size range",{"_uid":11425,"value":11289,"component":5341},"f44569c5-920f-468e-9139-fd2aa2344e00",{"type":117,"attrs":11427,"content":11428},{"textAlign":37},[11429,11433],{"text":11430,"type":121,"marks":11431},"Hierarchy through spacing is often more elegant than hierarchy through size alone.",[11432],{"type":157},{"text":11434,"type":121}," More space above an H2 than below it signals its role as a section opener without requiring a larger font size. Many professional typographers reduce the number of size steps and use spacing, weight, and colour to do the differentiation work.",{"type":127,"attrs":11436},{"id":11112,"body":11437},[11438],{"_uid":11439,"asset":11440,"component":285,"description":11451},"i-fea41762-5fe4-4fec-8ca7-95c2715c5418",[11441],{"_uid":11442,"asset":11443,"device":283,"component":284},"1e0c305f-94ac-4eb4-b300-e98979404159",[11444],{"_uid":11445,"image":11446,"imageAlt":11450,"component":66},"ebf9d51a-75fe-4bfa-a1d3-da6d04832bae",{"id":11447,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":11448,"copyright":38,"fieldtype":39,"meta_data":11449,"is_external_url":13},171442366761232,"https://a.storyblok.com/f/197805/1122x1402/0c8248718b/typography-hierarchy.png",{}," typographic hierarchy"," A four-level typographic hierarchy communicates structure before content, the reader knows what to read first without being told.",{"type":127,"attrs":11453},{"id":11112,"body":11454},[11455],{"_uid":11456,"markdown":11457,"component":5230},"i-41816a51-3ff6-4322-92ff-d9dec80b725c","\"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.\" — Hermann Zapf, type designer",{"type":149,"attrs":11459,"content":11460},{"level":151,"textAlign":37},[11461],{"text":11462,"type":121},"Type pairing",{"type":117,"attrs":11464,"content":11465},{"textAlign":37},[11466],{"text":11467,"type":121},"Most designs use more than one typeface. Getting pairing right is less about finding two faces that look beautiful together and more about finding two that serve distinct functions without creating visual conflict.",{"type":117,"attrs":11469,"content":11470},{"textAlign":37},[11471,11475],{"text":11472,"type":121,"marks":11473},"The principle is contrast, not conflict.",[11474],{"type":157},{"text":11476,"type":121}," Two typefaces should be different enough to clearly serve different purposes — a headline face and a body face — but harmonious enough to share a page. The most reliable pairings combine a serif with a sans-serif, because the contrast between the two is functional and clear: each face has an unambiguous role.",{"type":117,"attrs":11478,"content":11479},{"textAlign":37},[11480],{"text":11481,"type":121,"marks":11482},"Three reliable pairing strategies:",[11483],{"type":157},{"type":117,"attrs":11485,"content":11486},{"textAlign":37},[11487,11491],{"text":11488,"type":121,"marks":11489},"1. Same foundry or superfamily.",[11490],{"type":157},{"text":11492,"type":121}," Many type foundries design companion faces — a serif and a sans-serif built to work together with matching proportions and spacing. Pairing within a superfamily (Freight Display + Freight Text, for example) removes most of the guesswork.",{"type":117,"attrs":11494,"content":11495},{"textAlign":37},[11496,11500],{"text":11497,"type":121,"marks":11498},"2. Contrast in style, match in weight.",[11499],{"type":157},{"text":11501,"type":121}," A bold display serif headline paired with a light sans-serif body works because the contrast is clear (style) and the visual weight across the page is balanced (both feel proportionally appropriate for their use).",{"type":117,"attrs":11503,"content":11504},{"textAlign":37},[11505,11509],{"text":11506,"type":121,"marks":11507},"3. Neutral body, expressive headline.",[11508],{"type":157},{"text":11510,"type":121}," A highly legible, neutral sans-serif for body text (Inter, Source Sans, DM Sans) lets the headline face take all the personality. The body stays out of the way; the headline does the character work.",{"type":117,"attrs":11512,"content":11513},{"textAlign":37},[11514],{"text":11515,"type":121,"marks":11516},"What to avoid:",[11517],{"type":157},{"type":4447,"content":11519},[11520,11527,11534],{"type":326,"content":11521},[11522],{"type":117,"attrs":11523,"content":11524},{"textAlign":37},[11525],{"text":11526,"type":121},"Two display faces competing for attention",{"type":326,"content":11528},[11529],{"type":117,"attrs":11530,"content":11531},{"textAlign":37},[11532],{"text":11533,"type":121},"Two typefaces from the same category with similar proportions — they'll look like a mistake rather than a choice",{"type":326,"content":11535},[11536],{"type":117,"attrs":11537,"content":11538},{"textAlign":37},[11539],{"text":11540,"type":121},"More than two typefaces in one design (almost always)",{"type":127,"attrs":11542},{"id":11112,"body":11543},[11544],{"_uid":11545,"content":11546,"component":7501,"showHeader":12,"invertAxisOnMobile":13},"i-8416f44e-ce70-46b7-835b-0ac2b4d57f61",{"tbody":11547,"thead":11596,"fieldtype":5346},[11548,11560,11572,11584],{"_uid":11549,"body":11550,"component":5289},"7c53c4a8-d9f4-46ab-85e0-ee4d82fe3ff0",[11551,11554,11557],{"_uid":11552,"value":11553,"component":5282},"7ff0f166-0c16-4770-8835-385a9e0159b1","Serif headline + sans-serif body",{"_uid":11555,"value":11556,"component":5282},"993bddeb-5eb5-43e9-9f8a-28abf3ffbbc3","Playfair Display + Inter",{"_uid":11558,"value":11559,"component":5282},"29ab916e-8678-4deb-8146-cf48928ecde9","Clear functional contrast — each face has an unambiguous role",{"_uid":11561,"body":11562,"component":5289},"eb430fe3-55a7-441b-9170-c916c4a0cb7d",[11563,11566,11569],{"_uid":11564,"value":11565,"component":5282},"5a3558a0-b7c5-473c-a560-360b00e7fa47","Slab serif + neutral sans",{"_uid":11567,"value":11568,"component":5282},"11599499-9009-41b7-9abb-e17f492ea6c6","Roboto Slab + Roboto",{"_uid":11570,"value":11571,"component":5282},"ee149ae4-e384-4ade-8fe9-088daca6a152","Same family, built to complement",{"_uid":11573,"body":11574,"component":5289},"f8e00e22-7371-48af-91ed-c27563a2e576",[11575,11578,11581],{"_uid":11576,"value":11577,"component":5282},"1b435da9-bc7f-4ea8-825d-cf4531e88eed","Display + neutral body",{"_uid":11579,"value":11580,"component":5282},"e3e8d658-a436-4e9d-ac55-b1f0ebc0f61b","Canela + DM Sans",{"_uid":11582,"value":11583,"component":5282},"a0865aa3-7150-43e5-b9ed-7d614bae7af8","Display takes all the character; body stays legible",{"_uid":11585,"body":11586,"component":5289},"b21ca432-b2f5-4996-ab85-5219a0640b14",[11587,11590,11593],{"_uid":11588,"value":11589,"component":5282},"29527d3a-b585-4b1e-b4ac-7cf11c079d35","Script accent + sans-serif",{"_uid":11591,"value":11592,"component":5282},"7499c6d8-8903-4c7b-a2b1-33a169eb4da8","Selima + Helvetica Neue",{"_uid":11594,"value":11595,"component":5282},"e230f622-07d1-43a1-8c44-527dd37f0ed8","Script used sparingly as accent only",[11597,11600,11603],{"_uid":11598,"value":11599,"component":5341},"0a317770-bebf-461c-a0f6-636103cf5176","Pairing type",{"_uid":11601,"value":11602,"component":5341},"c39144ca-3d23-4c89-b7b4-a70482b1869b","Example",{"_uid":11604,"value":11605,"component":5341},"cd4ac761-bceb-463d-8186-912ebcf869e1","Why it works",{"type":149,"attrs":11607,"content":11608},{"level":151,"textAlign":37},[11609],{"text":11610,"type":121},"Spacing: tracking, kerning, and leading",{"type":117,"attrs":11612,"content":11613},{"textAlign":37},[11614],{"text":11615,"type":121},"Spacing is where typography moves from functional to refined. Most legibility problems in real design work aren't caused by the wrong typeface — they're caused by incorrect spacing.",{"type":117,"attrs":11617,"content":11618},{"textAlign":37},[11619,11623],{"text":11620,"type":121,"marks":11621},"Tracking",[11622],{"type":157},{"text":11624,"type":121}," is the uniform spacing between all letters in a block of text. It controls overall density and rhythm.",{"type":4447,"content":11626},[11627,11634,11641],{"type":326,"content":11628},[11629],{"type":117,"attrs":11630,"content":11631},{"textAlign":37},[11632],{"text":11633,"type":121},"Body text: 0 to slightly negative tracking (–10 to 0) — positive tracking makes body text harder to read",{"type":326,"content":11635},[11636],{"type":117,"attrs":11637,"content":11638},{"textAlign":37},[11639],{"text":11640,"type":121},"Headlines: slight negative tracking (–20 to –50) for large sizes feels tighter and more intentional",{"type":326,"content":11642},[11643],{"type":117,"attrs":11644,"content":11645},{"textAlign":37},[11646],{"text":11647,"type":121},"Uppercase labels and small caps: always increase tracking significantly (+50 to +200) — uppercase letters need more space between them to read comfortably",{"type":117,"attrs":11649,"content":11650},{"textAlign":37},[11651,11655],{"text":11652,"type":121,"marks":11653},"Kerning",[11654],{"type":157},{"text":11656,"type":121}," is the spacing between specific letter pairs. Unlike tracking, kerning is manual — it corrects optical imbalances between specific character combinations. \"VA,\" \"AW,\" \"To,\" \"WA\" are classic kerning pairs where the default spacing looks wrong optically even when it's technically correct. Most design tools handle this automatically using the typeface's built-in kerning tables, but large headlines often need manual attention.",{"type":117,"attrs":11658,"content":11659},{"textAlign":37},[11660,11664],{"text":11661,"type":121,"marks":11662},"Leading",[11663],{"type":157},{"text":11665,"type":121}," (line height) controls the vertical space between lines of text.",{"type":4447,"content":11667},[11668,11675,11682,11689],{"type":326,"content":11669},[11670],{"type":117,"attrs":11671,"content":11672},{"textAlign":37},[11673],{"text":11674,"type":121},"Body text: 140–160% of the font size is the standard readable range. At 16pt, that means 22–26pt line height.",{"type":326,"content":11676},[11677],{"type":117,"attrs":11678,"content":11679},{"textAlign":37},[11680],{"text":11681,"type":121},"Headlines: tighter leading (110–130%) feels more intentional at large sizes",{"type":326,"content":11683},[11684],{"type":117,"attrs":11685,"content":11686},{"textAlign":37},[11687],{"text":11688,"type":121},"Too little leading: lines feel cramped, the eye struggles to track from one line to the next",{"type":326,"content":11690},[11691],{"type":117,"attrs":11692,"content":11693},{"textAlign":37},[11694],{"text":11695,"type":121},"Too much leading: the text loses coherence, lines feel disconnected",{"type":127,"attrs":11697},{"id":11112,"body":11698},[11699],{"_uid":11700,"asset":11701,"component":285,"description":11712},"i-3cbb2147-1a5f-4699-9621-1ec129ea55af",[11702],{"_uid":11703,"asset":11704,"device":283,"component":284},"0cf45f8a-a8ee-4014-b16b-a6c476241851",[11705],{"_uid":11706,"image":11707,"imageAlt":11711,"component":66},"880cee51-ccea-4f0a-9045-a82b3d9c287c",{"id":11708,"alt":38,"name":38,"focus":38,"title":38,"source":38,"filename":11709,"copyright":38,"fieldtype":39,"meta_data":11710,"is_external_url":13},171443005876515,"https://a.storyblok.com/f/197805/1536x1024/bc8be0a080/line-hight.png",{},"line hight","Leading has a significant effect on readability, too tight creates cramping, too loose breaks visual coherence.",{"type":127,"attrs":11714},{"id":11112,"body":11715},[11716],{"_uid":11717,"markdown":11718,"component":5230},"i-e8b0af9d-d450-4c00-9c28-2258b1969aa4","\"White space is to be regarded as an active element, not a passive background.\" — Jan Tschichold",{"type":117,"attrs":11720,"content":11721},{"textAlign":37},[11722],{"text":11723,"type":121},"The relationship between type size, line length, and leading is interdependent. A wider column needs more leading. A narrow column can tolerate tighter leading. A good rule of thumb: 45–75 characters per line is the comfortable reading range for body text — adjust column width and type size together, then set leading to match.",{"type":149,"attrs":11725,"content":11726},{"level":151,"textAlign":37},[11727],{"text":11728,"type":121},"Typography in practice: Linearity Curve workflow",{"type":117,"attrs":11730,"content":11731},{"textAlign":37},[11732],{"text":11733,"type":121},"Linearity Curve's Text Tool gives designers precise control over the typographic variables that matter most. Here's how to work with them.",{"type":149,"attrs":11735,"content":11736},{"level":183,"textAlign":37},[11737],{"text":11738,"type":121},"Setting up type with the Text Tool",{"type":117,"attrs":11740,"content":11741},{"textAlign":37},[11742,11744,11756],{"text":11743,"type":121},"Activate the",{"text":11745,"type":121,"marks":11746}," Text Tool",[11747],{"type":308,"attrs":11748},{"href":11749,"uuid":11750,"anchor":37,"target":311,"linktype":139,"story":11751},"/academy/curve/mac/user-guide/text/edit-text","91abc0db-3c8a-424a-ac55-43f2f34679c6",{"name":11752,"id":11753,"uuid":11750,"slug":11754,"url":11755,"full_slug":11755,"_stopResolving":12},"Edit text",321449487,"edit-text","academy/curve/mac/user-guide/text/edit-text",{"text":11757,"type":121}," (T) and click to place a text box. The Style panel on the right immediately shows all typographic controls: Font Family, basic styling (bold, italic, underline), Font Size (up to 1000pt), and alignment.",{"type":117,"attrs":11759,"content":11760},{"textAlign":37},[11761],{"text":11762,"type":121},"Three text box behaviours control how the container responds to content:",{"type":4447,"content":11764},[11765,11776,11787],{"type":326,"content":11766},[11767],{"type":117,"attrs":11768,"content":11769},{"textAlign":37},[11770,11774],{"text":11771,"type":121,"marks":11772},"Auto width",[11773],{"type":157},{"text":11775,"type":121}," — the box expands horizontally as you type. Use for headlines and short labels.",{"type":326,"content":11777},[11778],{"type":117,"attrs":11779,"content":11780},{"textAlign":37},[11781,11785],{"text":11782,"type":121,"marks":11783},"Auto height",[11784],{"type":157},{"text":11786,"type":121}," — the box expands vertically. Use for body text where the column width is fixed.",{"type":326,"content":11788},[11789],{"type":117,"attrs":11790,"content":11791},{"textAlign":37},[11792,11796],{"text":11793,"type":121,"marks":11794},"Fixed width",[11795],{"type":157},{"text":11797,"type":121}," — the box stays at a set width. Use when you need precise column control in a layout.",{"type":117,"attrs":11799,"content":11800},{"textAlign":37},[11801],{"type":564,"attrs":11802},{"id":11803,"alt":38,"src":11804,"title":38,"source":38,"copyright":38,"meta_data":11805},23188096,"https://a.storyblok.com/f/197805/1216x720/a4e63a95b7/smooth-text-and-effects-menu.gif",{},{"type":149,"attrs":11807,"content":11808},{"level":183,"textAlign":37},[11809],{"text":11810,"type":121},"Controlling spacing in Curve",{"type":117,"attrs":11812,"content":11813},{"textAlign":37},[11814,11818],{"text":11815,"type":121,"marks":11816},"Letter Spacing:",[11817],{"type":157},{"text":11819,"type":121}," the Letter Spacing control in the Text panel adjusts spacing between characters in points. Increase for uppercase labels and wide-set display type, keep at or near 0 for body text.",{"type":117,"attrs":11821,"content":11822},{"textAlign":37},[11823,11827],{"text":11824,"type":121,"marks":11825},"Line Height:",[11826],{"type":157},{"text":11828,"type":121}," shown as \"Auto\" by default in the Text panel, which lets Curve calculate appropriate line spacing for the chosen typeface and size. Override Auto with a specific point value when you need precise leading control — for body text at 16pt, 24pt is a reliable starting point.",{"type":117,"attrs":11830,"content":11831},{"textAlign":37},[11832],{"text":11833,"type":121},"Curve applies the typeface's built-in kerning tables automatically. There's no manual per-pair kerning control — for headline work where optical balance matters, use Letter Spacing globally or adjust letterforms after outlining with Outline Text.",{"type":149,"attrs":11835,"content":11836},{"level":183,"textAlign":37},[11837],{"text":11838,"type":121},"Font management",{"type":117,"attrs":11840,"content":11841},{"textAlign":37},[11842],{"text":11843,"type":121},"Curve provides access to all fonts installed on your device directly within the Font Picker. For custom fonts, there's an upload button next to the font selector,  you can upload TTF files individually or in bulk, on both Mac and iPad, directly within Curve without needing any third-party software.",{"type":149,"attrs":11845,"content":11846},{"level":183,"textAlign":37},[11847],{"text":11848,"type":121},"Advanced typographic features",{"type":117,"attrs":11850,"content":11851},{"textAlign":37},[11852,11856],{"text":11853,"type":121,"marks":11854},"Text on a path:",[11855],{"type":157},{"text":11857,"type":121}," select both a text box and a vector path, then tap \"Text on Path\" in the Style panel. The text follows the curve of the path — the individual text properties (font, size, tracking) are maintained and remain adjustable. Once placed, the path loses its own fill and stroke properties.",{"type":117,"attrs":11859,"content":11860},{"textAlign":37},[11861,11865],{"text":11862,"type":121,"marks":11863},"Outline Text:",[11864],{"type":157},{"text":11866,"type":121}," the \"Outline Text\" button in the Text Options panel converts text to editable vector paths — turning each letter into an independently adjustable shape. This is essential before exporting for print (to avoid font substitution), before applying complex effects, or when you want to manipulate individual letterforms. After outlining, the text is no longer editable as text — keep a copy of the original text layer.",{"type":149,"attrs":11868,"content":11869},{"level":151,"textAlign":37},[11870],{"text":11871,"type":121},"Common typography mistakes",{"type":127,"attrs":11873},{"id":11112,"body":11874},[11875],{"_uid":11876,"content":11877,"component":7501,"showHeader":12,"invertAxisOnMobile":13},"i-33112395-6d12-4e6c-a152-6791011128dd",{"tbody":11878,"thead":11963,"fieldtype":5346},[11879,11891,11903,11915,11927,11939,11951],{"_uid":11880,"body":11881,"component":5289},"02801b6c-f273-4a8b-9af2-a1639753d77b",[11882,11885,11888],{"_uid":11883,"value":11884,"component":5282},"97e8f8c0-55a1-4830-ac58-c13d84e615d5","Too many typefaces",{"_uid":11886,"value":11887,"component":5282},"11ca67a7-b0f0-4bf4-9ada-d8c57d38dfbd","Three or more faces in one design — visual noise",{"_uid":11889,"value":11890,"component":5282},"be38750d-2d3b-4a08-8ec8-aed594587434","Limit to two faces; use weight, size, and colour for variation",{"_uid":11892,"body":11893,"component":5289},"90f2bbc6-b432-4b8a-80b3-34d4971c93eb",[11894,11897,11900],{"_uid":11895,"value":11896,"component":5282},"217fac9a-acb4-4e0a-8723-a0df46d9214a","No defined hierarchy",{"_uid":11898,"value":11899,"component":5282},"fcd89925-aebf-4bd0-9dc3-6c64fd37e885","All text at similar sizes and weights",{"_uid":11901,"value":11902,"component":5282},"bf5472a7-e51f-406a-8a53-af9e64befb2d","Set a type scale before designing content — H1, H2, body, caption",{"_uid":11904,"body":11905,"component":5289},"346ca3dd-7ff6-4e26-9e58-102b12d90cef",[11906,11909,11912],{"_uid":11907,"value":11908,"component":5282},"f23d11ce-e1ed-423d-bbb4-9bd684d9c320","Incorrect tracking",{"_uid":11910,"value":11911,"component":5282},"bbf5c9f6-6772-40b9-92d3-5895668363f6","Uppercase body text at 0 tracking, headlines too loose",{"_uid":11913,"value":11914,"component":5282},"b99f495d-42b5-424f-a2f4-489fa72fd742","Negative tracking for large headlines, positive for uppercase labels",{"_uid":11916,"body":11917,"component":5289},"a9d20b9e-f58b-4940-a982-5ddf18517b4b",[11918,11921,11924],{"_uid":11919,"value":11920,"component":5282},"3a7cea43-7529-4b66-8e5d-e6ad0f4e4f70","Line height too tight",{"_uid":11922,"value":11923,"component":5282},"c5dfc08b-af67-40c9-972d-8ca483f4c249","Body text feels cramped, hard to read",{"_uid":11925,"value":11926,"component":5282},"31b1c910-0ca6-4e7f-86d6-de5da515297c","Set leading to 140–160% of font size for body text",{"_uid":11928,"body":11929,"component":5289},"bb90c416-8fea-49b0-898b-36cc4adda0d4",[11930,11933,11936],{"_uid":11931,"value":11932,"component":5282},"215400b8-60df-4398-b6f4-cc1683b71820","Ignoring contrast ratios",{"_uid":11934,"value":11935,"component":5282},"5f90a22e-0179-4e4a-bdfa-5086a315b107","Light grey text on white backgrounds",{"_uid":11937,"value":11938,"component":5282},"62db141d-50c8-4d15-9b08-910919a70c09","Check all text/background combinations against WCAG 4.5:1 minimum",{"_uid":11940,"body":11941,"component":5289},"4011b5ff-56e3-40b5-a391-9816fb2400de",[11942,11945,11948],{"_uid":11943,"value":11944,"component":5282},"e89ecd87-ac0a-4a27-ab62-5484a4f8875d","Using display faces for body text",{"_uid":11946,"value":11947,"component":5282},"e49ba0a9-3ea9-441c-8c5d-887fb698e102","Beautiful headline face applied to paragraphs — becomes illegible",{"_uid":11949,"value":11950,"component":5282},"5f8a240b-08a5-4eaa-9491-0585e13b9725","Display faces at small sizes; legible text faces for body",{"_uid":11952,"body":11953,"component":5289},"7b1738b9-d55f-42f8-b0de-1f6455a77e63",[11954,11957,11960],{"_uid":11955,"value":11956,"component":5282},"67455810-9c6f-4609-9ca5-28a53295bc50","Widows and orphans",{"_uid":11958,"value":11959,"component":5282},"875608e2-8c84-4b4e-99df-3d24f240b637","Single words or short lines left alone at the end of a paragraph",{"_uid":11961,"value":11962,"component":5282},"43f80c97-d250-49c6-b707-09abbd156e0c","Adjust tracking, line length, or line breaks to eliminate",[11964,11967,11970],{"_uid":11965,"value":11966,"component":5341},"a77140e9-654d-416f-bae2-d9b26af3ee7c","Mistake",{"_uid":11968,"value":11969,"component":5341},"4b189c5c-3eff-4345-a122-0aa097870718","What it looks like",{"_uid":11971,"value":11972,"component":5341},"25e9f38c-a2e7-4814-b92f-c4b37c9da732","Fix",{"type":117,"attrs":11974,"content":11975},{"textAlign":37},[11976,11978,11985],{"text":11977,"type":121},"This article is a part of the ",{"text":11979,"type":121,"marks":11980},"design principles guide",[11981],{"type":308,"attrs":11982},{"href":11983,"uuid":2502,"anchor":37,"target":311,"linktype":139,"story":11984},"/guide/design-principles",{"name":2505,"id":2506,"uuid":2502,"slug":2507,"url":2503,"full_slug":2503,"_stopResolving":12},{"text":11986,"type":121}," , covering colour, typography, composition, and white space in professional design 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